What is in this guide?
This guide provides suggestions of places to find resources for assignments in Business Proposal Writing ENGL 105i.
UNC catalog search
Advertising/General Articles
Ad Age DataCenter
Advertising spending data, industry contacts, ad industry job market data and ranked lists of top media markets and media formats.
Full text business journals
Please be aware that their are only 3 users at a time for this database so you may need to try a couple of times to get in. Provides advertising for millions of brands across 11 media (Network TV, Spot TV, Syndication, Cable TV, Newspapers, National Newspapers, Magazines, Sunday Magazines, Network Radio, National Spot Radio, and Outdoor).
At the left click on Create Custom Report e.g. newspapers, choose a time, and then in product set (at the left) put in the company name. Choose your report and give it a name. It will take some minutes for the report to appear in the list.
Company Information
Hoover's Online
Comprehensive company profiles which contain company overviews and histories, including some coverage of private companies.
Industry/Demographic Information
IBISWorld Industry Reports
Contain trends, statistics and analysis on market size, market share of competitors, and industry growth rates.
Mintel Oxygen
These reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food and drink
Social Explorer
Provides web-based access to United States demographic data from 1790 to the present with interactive maps and reports. For Chapel Hill or Carrboro you will need to go to the "place" level.
Librarian Profile |
Links: Profile & Guides Subjects: Business/Economics |




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