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Demographic & Market Research  

Last Updated: Mar 17, 2014 URL: http://guides.lib.unc.edu/MarketResearch Print Guide Email Alerts

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Mapping Data

Simply Map

  • Simply Map
    Includes demographic, consumer spending, market segment, and purchasing data. Sources include Mediamark, Simmons, the U.S. Census, and more. Create maps or download data into Excel.
  • Social Explorer
    United States census data from 1790 to the present with interactive maps and reports. Data are available at various geographic levels including state, county, and neighborhood.

Demographic Data Online

  • Mediamark Reporter (MRI)
    Provides information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Register for free account at http://www.mriplus.com/site/register.aspx using your unc.edu email address.

    How to Use MRIPlus video from University of Binghamton.

    Doesn't work with Safari browser. 2005-2012.
  • American FactFinder
    Population, housing, economic, and geographic data from the U.S. Census. Includes decennial data (c2010) as well as American Community Survey estimates data (c2012).
  • Statista
    Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories. View online and download as .xls.
  • Statistical Abstract of the U.S.
    Statistics on the social, political, and economic organization of the United States. Available as pdf and download as .xls. Download as Excel!
  • SRDS DMA Profiles & Maps
    Demographic profiles, sales ranking of retail purchases for 210 U.S. markets. Data from Nielsen.
 

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