- Simply Map
Includes demographic, consumer spending, market segment, and purchasing data. Sources include Mediamark, Simmons, the U.S. Census, and more. Create maps or download data into Excel.
- Social Explorer
United States census data from 1790 to the present with interactive maps and reports. Data are available at various geographic levels including state, county, and neighborhood.
- Mediamark Reporter (MRI)
Provides information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Register for free account
using your unc.edu email address. How to Use MRIPlus
video from University of Binghamton. Doesn't work with Safari browser
- American FactFinder
Population, housing, economic, and geographic data from the U.S. Census. Includes decennial data (c2010) as well as American Community Survey estimates data (c2012).
Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories
. View online and download as .xls.
- Statistical Abstract of the U.S.
Statistics on the social, political, and economic organization of the United States. Available as pdf and download as .xls.
- SRDS DMA Profiles & Maps
Demographic profiles, sales ranking of retail purchases for 210 U.S. markets. Data from Nielsen.