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Last Updated: Mar 17, 2014 URL: http://guides.lib.unc.edu/MarketResearch Print Guide Email Alerts

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Statistics

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Proprietary and U.S. Government Data

  • Statista
    Statistics on a variety of topics, including environment, employment, social media and more. Download in .xls, .jpg, or .ppt formats.
  • Statistical Abstract of the U.S.
    Provides broad advertising and media spending data for the past 20 years. See also the print version in the Park and other libraries. Older editions have older data for historical comparison. Call number HA 202.S72 in Reference area.
  • Social Explorer
    United States census data from 1790 to the present with interactive maps and reports. Data are available at various geographic levels including state, county, and neighborhood.
  • CQ voting and elctions collection
    Data from all U.S. elections (presidential, congressional, and gubernatorial) from 1789-present. National, statewide, and county level data. From the UNC Library & Congressional Quarterly. Download in .xls format.
  • Historical Statistics of the United States
    Statistics cover population, work and welfare, economics, governance, and international relations. Primary data. Download in .xls format. 1700s-current.

Freely Available Data

  • American FactFinder
    Population, housing, economic and geographic data from the 2010, 2000, and 1990 Census reports. Covers: aging, disability, education, gender, income and employment, origins and languages, poverty, race and ethnicity, relationships, transportation and veterans.
  • CDC Data & Statistics
    Browse their A-Z list for a topic, and expect "redirections." (for instance, from Swimming, they direct you to Healthy Swimming and Recreational Water Home - Healthy Water. From the U.S. Centers for Disease Control and Prevention.
  • Digest of Education Statistics
    Data on American education from prekindergarten through graduate school. From the National Center for Education Statistics
  • Military Conflict Casualties
    Data on U.S. conflict casualties for all conflicts relating to the Global War on Terror (GWOT), as well as prior conflicts. From the U.S. Pentagon's Defense Casualty Analysis System (DCAS).
  • Sourcebook of Criminal Justice Statistics
    Data on all sorts of criminal activity, including arrests, crime, courts, and jails. Data from the Bureau of Justice Statistics.
  • USA.gov
    Search engine for U.S. government web sites. Find statistics from all government agencies. Search for statistics + child slavery, the military, the economy, and more.
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