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Advertising Rates  

Last Updated: Sep 20, 2013 URL: http://guides.lib.unc.edu/adRates Print Guide Email Alerts

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    Data on on topics such as advertising rates, newspaper advertising revenue, and much more. View onscreen and download as .xls.
  


 

Books with Newspaper Advertising Rates

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Editor & publisher international year book
Call number: PN4700 .E42.

Data includes newspaper circulation, cost, advertising rates, and some contact information for key staff.

Available in print only. Park Library has multiple years, including 1937, 1958, and most years from 1985-present. Davis Library has more coverage. Most current in Park Library Reference.

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SRDS newspaper advertising source
Davis Reference, Park Library: HF5905 .S73

Includes a variety of ad rates, such as black & white, color, and special displays / features. Park Library owns c2009; later issues are in Davis Library Reference.

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SQAD Media market guide
Park Library Reference: HF5826.5 .M42 2011

Provides CCP (cost per point) and CPM (cost per mille or thousand views) for TV, cable and radio. Covers different demographic groups, metro areas, and dayparts. Includes ad rates for newspapers and magazine too.

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The 2012 Thumbnail Media Planner
Park Library Reference: HF5415.3 .T48

Information on circulation and ad rates for major newspapers from MRI, MPA, and Nielsen.

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Marketer's guide to media
Park Library Reference: HF5826.5 .M345

Information on circulation data for newspapers from Simmons and MRI. Also includes a glossary of print terms such as CPM, MSA, rate base, and more.

  


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