This is the "Advertising Spending" page of the "Advertising & Consumer Spending" guide.
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Advertising & Consumer Spending  

Last Updated: Oct 24, 2013 URL: Print Guide Email Alerts

Advertising Spending Print Page

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Coca-Cola Advertisement

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Online Resources

  • Ad$pender  
    Advertising data for millions of brands across 11 media. Reports can be output to both PDF and CSV (for Excel use). Free password required. 1986-present.
  • Simply Map
    Includes demographic, consumer spending, market segment, and purchasing data. Sources include Mediamark, Simmons, the U.S. Census, and more. Create maps or download data into Excel.
  • Ad Age Data Center
    See 100 Leading National Advertisers for various aspects of ad spending, including by medium, brand, and forecasts. Updated annually.
  • Statistical Abstract of the U.S.
    Statistics on the social, political, and economic organization of the United States. Available as pdf and download as .xls. Download as Excel!
  • Historical Statistics of the United States
    Statistics cover population, work and welfare, economics, governance, and international relations. Primary data. Download in .xls format. 1700s-current.

Bloomberg Resources

AdSpending From BloombergBloomberg Terminal includes U.S. and global advertising spending.

Type BI ADVT and select Industry.

Only available in the Park Library.








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