This is the "Advertising Spending" page of the "Advertising & Consumer Spending" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

Advertising & Consumer Spending  

Last Updated: Oct 24, 2013 URL: http://guides.lib.unc.edu/adSpending Print Guide Email Alerts

Advertising Spending Print Page
  Search: 
 
 

Park Library Chat

 

Coca-Cola Advertisement

Image from Flickr

Online Resources

  • Ad$pender  
      
    Advertising data for millions of brands across 11 media. Reports can be output to both PDF and CSV (for Excel use). Free password required. 1986-present.
  • Simply Map
    Includes demographic, consumer spending, market segment, and purchasing data. Sources include Mediamark, Simmons, the U.S. Census, and more. Create maps or download data into Excel.
  • Ad Age Data Center
    See 100 Leading National Advertisers for various aspects of ad spending, including by medium, brand, and forecasts. Updated annually.
  • Statistical Abstract of the U.S.
    Statistics on the social, political, and economic organization of the United States. Available as pdf and download as .xls.
  • Historical Statistics of the United States
    Statistics cover population, work and welfare, economics, governance, and international relations. Primary data. Download in .xls format. 1700s-current.

Bloomberg Resources

AdSpending From BloombergBloomberg Terminal includes U.S. and global advertising spending.

Type BI ADVT and select Industry.

Only available in the Park Library.

 

 

  

 

 

 

      
    Description

    Loading  Loading...

    Tip