Advertising data for millions of brands across 11 media. Reports can be output to both PDF and CSV (for Excel use). Free password required. 1986-present.
- Simply Map
Includes demographic, consumer spending, market segment, and purchasing data. Sources include Mediamark, Simmons, the U.S. Census, and more. Create maps or download data into Excel.
- Ad Age Data Center
See 100 Leading National Advertisers for various aspects of ad spending, including by medium, brand, and forecasts. Updated annually.
- Statistical Abstract of the U.S.
Statistics on the social, political, and economic organization of the United States. Available as pdf and download as .xls.
- Historical Statistics of the United States
Statistics cover population, work and welfare, economics, governance, and international relations. Primary data. Download in .xls format. 1700s-current.
Bloomberg Terminal includes U.S. and global advertising spending.
Type BI ADVT and select Industry.
Only available in the Park Library.