JOMC 279: Advertising and Public Relations Research

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Market Research

What is in this Guide?

This page provides links to useful resources for the study of JOMC 279: Advertising & Public Relations Research at UNC's School of Journalism and Mass Communication.

Find business information & scholarly articles:

Search Business Source Complete, Academic Search Complete, and Communication and Mass Media Complete.

America's NewsLook for news articles & transcripts in America's News

More Resources for Research

The last five tabs above have links to additional online and print resources useful for Advertising & Public Relations research. 

Download the full list of resources.Download pdf

Resources in these pages include:

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