JOMC 279: Advertising and Public Relations Research: Resources for Secondary Data Project

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Market Research

What is in this Guide?

This page provides links to important Advertising & Marketing resources for the study of JOMC 279: Advertising & Public Relations Research at UNC's School of Media and Journalism.

Find Articles: News, Trade, Scholarly


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News & Private Company Information in LexisNexis

Company Research

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Stephanie Willen Brown
Park Library at UNC's School of Media & Journalism, Carroll Hall •
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Evaluating "Serials"

Checklist for Evaluating Popular Magazines, Trade Journals, Scholarly Journals. And Newspapers! 

(aka "serials")

Checklist for Evaluating Serials

  • Last Updated: Nov 19, 2015 4:45 PM
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