MEJO 279: Advertising and Public Relations Research: Resources for Secondary Data Project

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Market Research

Read Before Class

Please read the following before class:

Schultz, E. (2016). "FTC Suit Pulls VW Ads Into Scandal." Advertising Age, 87(7), 0004.

Patra, B. P. (2016). "The Deliberate Deception: Case Study on Volkswagen Emission Scandal." Vilakshan: The XIMB Journal Of Management, 13(1), 139-148.

Alter, C. (2015). "The Man Who Brought Down Volkswagen." Time, 186(22/23), 100-104.

Volkswagen AG SWOT Analysis. (2016). 1-9.

What is in this Guide?

This page links to resources for MEJO 279: Advertising & Public Relations Research at UNC's School of Media and Journalism.

Find Articles: News, Trade, Scholarly

southeast US mapNews & Private Company Information

  • Find news articles - nationally or locally, through America's News. 
  • Find company profiles for public & private companies, and some non-profit agencies.

Company Research

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Stephanie Willen Brown
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