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ENGL 105i Business Proposal  

Last Updated: Mar 26, 2013 URL: http://guides.lib.unc.edu/ENGL105i Print Guide Email AlertsShareThis
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What is in this guide?

This guide provides suggestions of places to find resources for assignments in Business Proposal Writing ENGL 105i.

 

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Advertising/General Articles

Ad Age DataCenter
Advertising spending data, industry contacts, ad industry job market data and ranked lists of top media markets and media formats.

Business Source Complete

Full text business journals

Ad$pender

Please be aware that their are only 3 users at a time for this database so you may need to try a couple of times to get in. Provides advertising for millions of brands across 11 media (Network TV, Spot TV, Syndication, Cable TV, Newspapers, National Newspapers, Magazines, Sunday Magazines, Network Radio, National Spot Radio, and Outdoor).

At the left click on Create Custom Report e.g. newspapers, choose a time, and then in product set (at the left) put in the company name. Choose your report and give it a name. It will take some minutes for the report to appear in the list.

 

 

Company Information

Hoover's Online
Comprehensive company profiles which contain company overviews and histories, including some coverage of private companies.

Guidestar  non profit information.

CharityWatch.org lists and rates charities. One nice feature is that searching for charities is possible by subject.

 

Industry/Demographic Information

IBISWorld Industry Reports
Contain trends, statistics and analysis on market size, market share of competitors, and industry growth rates.

Mintel Oxygen
These reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food and drink

Social Explorer
Provides web-based access to United States demographic data from 1790 to the present with interactive maps and reports. For Chapel Hill or Carrboro you will need to go to the "place" level.

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