JOMC 279.002: Advertising and Public Relations Research  

This page provides links to important Advertising & Marketing resources for the study of JOMC 279: Advertising & Public Relations Research. Professor: JoAnn Sciarrino at UNC's School of Journalism and Mass Communication.

The last five tabs above have links to additional online and print resources useful for Advertising & Public Relations research. 

Download the full list of resources.

Resources in these pages include:

• Advertising & Marketing: books, dictionaries & encyclopedias, journals, directories, databases, websites
• Demographics & Statistics: books, dictionaries & encyclopedias, databases, websites, government-collected data
• Business & Industry: books, dictionaries & encyclopedias, journals, directories, databases, websites, government data,
• Conducting Qualitative Research: books on focus groups and other qualitative research methods
• Additional Resources: other online resource guides, professional & trade organizations

All are welcome to study in the Park Library!

image © Stephanie Willen Brown.

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We welcome the use of our collections and services by all students and researchers.