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JOMC 279: Advertising and Public Relations Research  

Last Updated: Jun 11, 2014 URL: Print Guide Email Alerts

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Essential Databases

This page provides links to important Advertising & Marketing resources for the study of JOMC 279: Advertising & Public Relations Research at UNC's School of Journalism and Mass Communication.

  • LexisNexis Business
    Business articles, blogs, and industry publications.
  • Business Source Complete
    Industry reports, company profiles, market research reports, SWOT analyses and more. Articles about thousands of companies.
  • Mediamark Reporter (MRI)
    Provides information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Register for free account at using your email address.

    How to Use MRIPlus video from University of Binghamton.

    Doesn't work with Safari browser. 2005-2012.
  • Simply Map
    Includes demographic, consumer spending, market segment, and purchasing data. Sources include Mediamark, Simmons, the U.S. Census, and more. Create maps or download data into Excel.
  • Ad Age Data Center
    See 100 Leading National Advertisers for various aspects of ad spending, including by medium, brand, and forecasts. Updated annually.

More Resources for Research

The last five tabs above have links to additional online and print resources useful for Advertising & Public Relations research. 

Download the full list of resources.Download pdf

Resources in these pages include:


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