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JOMC 279.2: Advertising and Public Relations Research: Resources for Secondary Data Project  

Last Updated: Jan 22, 2014 URL: Print Guide Email Alerts

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Market Research

  • Mediamark Reporter (MRI)
    Provides information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Register for free account at using your email address.

    How to Use MRIPlus video from University of Binghamton.

    Doesn't work with Safari browser. 2005-2012.
  • Statista
    Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories. View online and download as .xls.

What is in this Guide?

This page provides links to important Advertising & Marketing resources for the study of JOMC 279: Advertising & Public Relations Research at UNC's School of Journalism and Mass Communication.

Find business information & scholarly articles:

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News & Private Company Information in LexisNexis

Researching Non-Profits

  • National Center for Charitable Statistics
    Search public charities, private foundations, and more.
  • Foundation Search, Foundation Finder
    Basic information on grantmakers in the U.S. including private foundations, community foundations, grantmaking public charities, and corporate giving programs. Data includes assets and giving amounts. Includes financial data in the 990 form. From the Foundation Center.
  • Corporation Search, North Carolina Secretary of State
    Find contact information as well as incorporation dates for local businesses. Annual reports filed with the state may be available.
  • Tax Information for Private Foundations
    Information from the U.S. Internal Revenue Service (IRS) about what material private foundations need to provide the IRS. Lists requried filings by a private foundation; exemption requirements for 501(c)3 organizations; and more.

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