Business Resources - Industry / Marketing Research  

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This guide provides information and links to resources in business with a special focus on industry and marketing.

• Industry Reports - This page provides links to and information about different databases with access to technical industry reports as well as data on market and industy trends, and consumer and economic information.
• Market Reports - This page provides links to and information about different databases with access to market reports, including advertising information, consumer and product reports, and economic analyses.
• Ratios - On this page, you will find links to resources providing ratios, financial statistics, and other investment information.
• News - This page offers links to library and web resources providing news on business, companies, and finances.
• General Resources - On this page, you will find general information about business, economics, companies, and more.

For access to more article databases, check out the Business E-Research Tools page.

Through the Carolina BLU Delivery Service, you can request to have books and articles available at any of the UNC-CH campus libraries, as well as books and articles requested through interlibrary loan, delivered to the campus library most convenient to you.

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