Provides information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Register for free account at http://www.mriplus.com/site/register.aspx using your unc.edu email address.
Statista has more public data than any other statistical resource on the web and grows at an average rate of 500 new stats per day. Statista includes information from more than 10,000 renowned business and public information sources including trade organizations, scientific publications, and government sources on more than 600 industries. Statista also includes more than 3,000 market studies and 1,000 industry reports from Statista's own analysts. The platform can generate customizable graphs in multiple formats from any search results set, that then integrate with presentation and reporting applications such as PowerPoint and Excel.
What is in this Guide?
This page provides links to important Advertising & Marketing resources for the study of JOMC 279: Advertising & Public Relations Research at UNC's School of Journalism and Mass Communication.
Company and industry information. Obtain stock price for past 5 years; create charts of stock prices. Browse industry snapshots.
Tech Note: Click on Company / Markets to start. More help from: Factiva User Guide from ProQuest (pdf)
Combines over 9,000 sources from the Dow Jones Interactive and Reuters Business Briefing to provide premium business content from 118 countries and in 22 languages. Factiva is very strong in trade journals and company reports. Includes:
1,500+ newspapers - same-day and archival coverage of the world's most influential newspapers, including Barrons, The Wall Street Journal, Financial Times, South China Morning Post, Le Monde, Les Echos, The Guardian and New York Times. Factiva also includes local newspapers from every corner of the globe.
3,500+ journals and magazines - access the latest issues of thousands of leading business and industry publications, including The Economist, Finanz & Wirtschaft, Satellite News, Computerworld and Journal of Organizational Analysis
500+ newswires - breaking news from Dow Jones, Reuters and The Associated Press, as well as PR Newswire, M2 Presswire and other regionally focused and industry newswires
230+ broadcast transcripts - from organizations such as BBC, CNN, ABC, CBS, NBC and Fox
20,000+ company reports - customized profiles of companies, from around the world
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Market research reports for Europe, the UK, and the U.S. Consumer goods, travel and tourism, financial industry, retail, and food & drink. Reports discuss market size and trends, market segmentation, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. 2001-present. Must register for free account.