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This is the "Company Research" page of the "JOMC 279.002: Advertising and Public Relations Research" guide.
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JOMC 279.002: Advertising and Public Relations Research  

Last Updated: Apr 30, 2013 URL: http://guides.lib.unc.edu/jomc279 Print Guide Email AlertsShareThis

Company Research Print Page
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Company Research

  • Thomson ONE (was Investext Plus)  
      
    Reports on companies, industries and global markets prepared by expert analysts. Includes Morningstar, Datamonitor, JPMorgan, Piper Jaffray, and more. Many of these reports available from other resources. Select Research / Company research from the left navigation pane.
  • Orbis  
      
    Over 35 million public and private companies worldwide. Each company overview has 16 sections including: financial data, merger and stock data, alliances, and ratings. Permits searching by subsidiary (i.e., Disney --> ESPN).
  • NetAdvantage
    Industry surveys, financial information for thousands of US and global companies and much more.
  • Hoover's Online
    Company overviews and histories, including balance sheets, cash flows, income statements, and more. Library edition offers much more than the free Hoover's, including full company reports (a $69 value!).
  • Value Line Investment Survey
    Weekly reports on 1,700 stocks, projections of key financial measures, and commentary on current operations and future prospects.
 

VidTip: Finding Articles

Content

How to find articles & more about your company from EBSCO's Business Source Complete.

  • Efficient search tips: 
    • ---- Search by ticker symbol
    • ---- Limit by publication type or date
    • ---- Don't limit by date; use Find @ UNC!
  • Search for articles, trade publications, scholarly articles
  • Browse for SWOT analyses & market research reports

PowerPoint (pdf)

Articles about Companies & Industries

  • Business Source Complete
    Industry reports, company profiles, market research reports, SWOT analyses and more. Articles about thousands of companies.
  • Factiva
    Global news and business information articles. Includes Dow Jones Interactive and Reuters Business Briefing.
  • LexisNexis News
    Business articles from newspapers, magazines, journals, wires & transcripts. Also: Company financial reports; company profiles; SEC filings & reports; corporate directories.

Social Media Analytics

Social Radar

  • Social Radar  
      
    Social analytics application collects billions of articles and messages from millions of sources such as blogs, social networks, news sources, microblogs (including Twitter), forums, and more. Provides insights and measurement into online chatter in categories such as trends, analytics, demographics, posts, influencers, and more. 2007- very very current (i.e. today).
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