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JOMC 434: Public Relations Campaigns  

Last Updated: Feb 3, 2014 URL: Print Guide Email Alerts

Articles & Statistics Print Page


  • Business Source Complete
    Industry reports, company profiles, market research reports, SWOT analyses and more. Articles about thousands of companies.
  • Communication & Mass Media Complete (CMMC)
    Articles in communication, mass media, and advertising. Coverage varies, but some back to early 1900s.
  • Academic Search Complete
    Scholarly journal articles and popular magazines covering all topics. A great database for beginning searches. 1980s-present.
  • LexisNexis News  
    Articles from U.S. and international newspapers wire services. Includes national television and radio transcripts.

Health Statistics

  • N.C. Department of Health and Human Services (DHHS): Statistics and Publications by Topic
    Data from the N.C. Division of Mental Health and other NC health data. See HIV/STD to find HIV rates by year and N.C. county.


  • Mediamark Reporter (MRI)
    Provides information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Register for free account at using your email address.

    How to Use MRIPlus video from University of Binghamton.

    Doesn't work with Safari browser. 2005-2012.
  • Statista
    Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories. View online and download as .xls.
  • American FactFinder
    Population, housing, economic, and geographic data from the U.S. Census. Includes decennial data (c2010) as well as American Community Survey estimates data (c2012).
  • Statistical Abstract of the U.S.
    Statistics on the social, political, and economic organization of the United States. Available as pdf and download as .xls. Download as Excel!
  • Pew Internet & American Life
    Data on the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life. See also: Pew statistics and infographics; or browse by topic.

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