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JOMC 434: Public Relations Campaigns  

Last Updated: Feb 3, 2014 URL: http://guides.lib.unc.edu/jomc434 Print Guide Email Alerts

Articles & Statistics Print Page
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Articles

  • Business Source Complete
    Industry reports, company profiles, market research reports, SWOT analyses and more. Articles about thousands of companies.
  • Communication & Mass Media Complete (CMMC)
    Articles in communication, mass media, and advertising. Coverage varies, but some back to early 1900s.
  • Academic Search Complete
    Scholarly journal articles and popular magazines covering all topics. A great database for beginning searches. 1980s-present.
  • LexisNexis News  
      
    Articles from U.S. and international newspapers wire services. Includes national television and radio transcripts.
 

Health Statistics

  • N.C. Department of Health and Human Services (DHHS): Statistics and Publications by Topic
    Data from the N.C. Division of Mental Health and other NC health data. See HIV/STD to find HIV rates by year and N.C. county.

Statistics

  • Mediamark Reporter (MRI)
    Provides information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Register for free account at http://www.mriplus.com/site/register.aspx using your unc.edu email address.

    How to Use MRIPlus video from University of Binghamton.

    Doesn't work with Safari browser. 2005-2012.
  • Statista
    Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories. View online and download as .xls.
  • American FactFinder
    Population, housing, economic, and geographic data from the U.S. Census. Includes decennial data (c2010) as well as American Community Survey estimates data (c2012).
  • Statistical Abstract of the U.S.
    Statistics on the social, political, and economic organization of the United States. Available as pdf and download as .xls.
  • Pew Internet & American Life
    Data on the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life. See also: Pew statistics and infographics; or browse by topic.
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