- Business Source Complete
Industry reports, company profiles, market research reports, SWOT analyses and more. Articles about thousands of companies.
- Communication & Mass Media Complete (CMMC)
Articles in communication, mass media, and advertising. Coverage varies, but some back to early 1900s.
- Academic Search Complete
Scholarly journal articles and popular magazines covering all topics. A great database for beginning searches. 1980s-present.
- LexisNexis News
Articles from U.S. and international newspapers wire services. Includes national television and radio transcripts.
- Mediamark Reporter (MRI)
Provides information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Register for free account
using your unc.edu email address. How to Use MRIPlus
video from University of Binghamton. Doesn't work with Safari browser
Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories
. View online and download as .xls.
- American FactFinder
Population, housing, economic, and geographic data from the U.S. Census. Includes decennial data (c2010) as well as American Community Survey estimates data (c2012).
- Statistical Abstract of the U.S.
Statistics on the social, political, and economic organization of the United States. Available as pdf and download as .xls.
- Pew Internet & American Life
Data on the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life. See also: Pew statistics and infographics; or browse by topic.