Demographic & Market Data
- Statistical Abstract of the U.S.Statistics on the social, political, and economic organization of the United States. Available as pdf and download as .xls.
- StatistaData on on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories. View online and download as .xls.
- American FactFinderPopulation, housing, economic, and geographic data from the U.S. Census. Includes decennial data (c2010) as well as American Community Survey estimates data (c2010).
Best Bets
ProQuest | Statistical Abstract of the U.S.
Magazine Research: Books
These books are available in the Park Library. They have great information on circulation and ad rate data for magazines.
MediaWeek Marketer's Guide to Media
Information on circulation data for major magazines from Simmons and MRI. Also includes a glossary of print terms such as CPM, MSA, rate base, and more. In Park Library reference, HF5826.5 .M345. 
Older editions available to borrow.
Thumbnail Media Planner
Information on circulation and ad rates for major magazines from MRI, MPA, and Nielsen. In Park Library reference, HF5415.3 .T48.
Consumer Media Advertising Source (2010)
Information on magazine ad rates in the United States. In Park Library Reference, HF5905 .S725.
Magazine Research: Online
- Ulrich's Periodicals DirectoryPublisher information on more than 300,000 periodicals, including scholarly journals, popular magazines, newspapers, newsletters, and more. Provides basic information, plus circulation data and reviews for many titles.
- Gale Directory of Publications and Broadcast Media (2010)Lists print magazines, journals, newspapers. All entries provide address; phone, fax numbers, and e-mail. May download data to an .xls file.
- Alliance for Audited Media (formerly Audit Bureau of Circulation)Circulation Audit Reports, Publisher’s Statements and analysis tools for magazines and newspapers. Prior three years.
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