Demographic & Market Data
ProQuest | Statistical Abstract of the U.S.
Magazine Research: Books
These books are available in the Park Library. They have great information on circulation and ad rate data for magazines.
MediaWeek Marketer's Guide to Media
Information on circulation data for major magazines from Simmons and MRI. Also includes a glossary of print terms such as CPM, MSA, rate base, and more. In Park Library reference, HF5826.5 .M345. Older editions available to borrow.
Thumbnail Media Planner
Information on circulation and ad rates for major magazines from MRI, MPA, and Nielsen. In Park Library reference, HF5415.3 .T48.
Consumer Media Advertising Source (2010)
Information on magazine ad rates in the United States. In Park Library Reference, HF5905 .S725.