This is the "Advertising Rates" page of the "Magazine Information" guide.
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Magazine Information  

Last Updated: Feb 3, 2014 URL: http://guides.lib.unc.edu/magazineInfo Print Guide Email Alerts

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  • Statista
    Data on on topics such as advertising rates, magazine revenue, social media use, and much more. View onscreen and download as .xls.
 

Books with Magazine Advertising Rates

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Bacon's Directories
Information about
  • Magazines
  • Newspapers
  • Radio
  • TV/cable
Brief company summaries, including circulation/audience and ad rate data, as well as contact information. Some volumes available in Davis Reference; older volumes in Park Library.

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SRDS consumer media advertising source
Davis and Park Library Reference HF5905 .S725

Includes a variety of magazine advertising rates, such as black & white, color, and special displays / features. Park Library owns c2010; later issues are in Davis Library Reference.

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SQAD Media market guide
Park Library Reference: HF5826.5 .M42 2011

Provides CCP (cost per point) and CPM (cost per mille or thousand views) for TV, cable and radio. Covers different demographic groups, metro areas, and dayparts. Includes ad rates for newspapers and magazine too.

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The 2012 Thumbnail Media Planner
Park Library Reference: HF5415.3 .T48

Information on circulation and ad rates for major magazines from MRI, MPA, and Nielsen.

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