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MEJO 424: Media Management and Policy: Home

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Find Scholarly, Trade, & Newspaper Articles

Resources for MEJO 424 Media Management and Policy.

Find Scholarly & Trade Articles Here

(Academic Search Premier, Business Source Premier, & Communication and Mass Media Complete)

Search terms to use: 
engag* OR revenue OR relevan* OR success* OR grow* OR impact* OR profit* OR sales

Library Presentation

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About the Paper:

  • Focus on argument in this paper (not description, history, timeline, etc.)
    • 1,750 -2,250 words
  • Read sample papers to review:
    • Arguments made
    • Paper structure
  • Writing Center is very helpful!

About the Articles

  • What kind of articles should I use? 
    • 40-45% scholarly
    • 40-45% trade
    • 10-15% anything else 
  • How many articles do I need?
    • Read 18-30 
    • Cite 10-20
    • Use APA citation style

You won’t find ONE perfect source!

Search Terms Connected with AND

jamboard with examples of connecting search terms with AND

Connecting Search Terms with OR

jamboard with examples of connecting search terms with OR

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We're here to help! To reach us...

Email: parkadmin@listserv.unc.edu

Call only: 919-843-1842

Text only: 919-442-8077

Or schedule an appointment!

Thanks to Stephanie Willen Brown, former Director of the Park Library, for making this guide!

From Former Students

"It really helped me find useful papers and articles that I wouldn't have found otherwise. Figuring out which terms to search for what I was looking for what I was looking for was incredibly helpful!"