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Market Research


Search for NAICS Codes (North American Industry Classification System) at the U.S. Census Bureau. Type in a term (like furniture) to see all the codes relating to furniture. Search many business databases by NAICS code.

What is a NAICS code?!  Numerical classification systems created by the United States government - like a library call number for industry.The codes group similar companies into industries for the purposes of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Is it really pronounced "Nakes"? Yes.

For the most recent U.S. government data about an industry, search the U.S. Census Bureau's Industry Statistics Portal by NAICS code.

Industry Research Databases

Find Scholarly, Trade, and News Articles

Search Four Databases

Combine these four sets of terms for interesting results:

  • "higher education"
  • "master's program" OR "master's degree" OR "graduate school" OR "graduate degree*"
  • STEM OR science
  • marketing OR recruit* OR advertis*

Search four databases: Academic Search Premier, Business Source Premier, Communication & Mass Media Complete, and ERIC (education).

Find Associations

Encyclopedia of Associations

Two great online resources to find associations:

1. Encyclopedia of associations : national organizations , c2010

2. Encyclopedia of associations : regional, state, and local organizations of the U.S., c2010

Both free to UNC community (ONYEN and password required)

director, Park Library

Stephanie Willen Brown
Park Library, Carroll Hall
UNC's School of Media & Journalism
(919) 843-8300
  • Last Updated: Mar 8, 2017 4:57 PM
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