MEJO 730: Public Relations Foundations

Readings About Libraries & Associations

Podcast & Illustrations

Palfrey, John & Tom Williams. Revisiting "The Future Of Libraries" UPR Utah Public Radio, August 10, 2016. Interview with John Palfrey, founding president of the Digital Public Library of America and a director of Harvard University’s Berkman Center for Internet & Society, and author of "BiblioTECH: Why Libraries Matter More Than Ever in the Age of Google" (book @ UNC).  

MacNaughton, Wendy. Meanwhile, The San Francisco Public Library. The, May 13th, 2011. Lovely sketches about daily at the San Francisco Public Library.

Books @ UNC

MacKellar, P. H. (2008). The Accidental Librarian. Medford, N.J: Information Today.

  • Chapter 1: What is a librarian? 
  • Chapter 2: What are libraries?

Coerver, H., Byers, M., (2011). Race for Relevance: 5 Radical Changes for Associations. American Society of Association Executives., & Center for Association Leadership.

  • Chapter 1: Imperative for Change 
  • Chapter 5: Rationalize the Member Market

-- (2013). Road to Relevance: 5 Strategies for Competitive Associations. 

  • Chapter 2: Build on strength
  • Chapter 3: Assessing strengths
  • Chapter 6: Fit : integrating programs and services

Park Library Chat


Your Librarian

Stephanie Willen Brown
Park Library, Carroll Hall
UNC's School of Media & Journalism
(919) 843-8300

About NCLA

Five Laws of Library Science

  1. Books are for use.
  2. Every person his or her book.
  3. Every book its reader.
  4. Save the time of the reader.
  5. The library is a growing organism.

- S. R. Ranganathan, 1931

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