Astrachan, James B. et al. The Law of Advertising. New York, NY : Matthew Bender & Company, 2013- (2024 Update) [Available electronically via Lexis Advance to UNC Law Students and Faculty].
This treatise is a complete guide to the rules governing each party to the advertising contract: media, consumer, advertiser, and advertising agency. Other critical topics covered by this treatise include: the latest developments at the FTC, consumers' federal remedies, state remedies, state-by-state listing of cities to statutes regulating advertising, corrective advertising, comparative advertising, etc.
Bernstein, David H. and Keller, Bruce P. The Law of Advertising, Marketing and Promotions. Law Journal Press, 2013- (2024 Update) [Available electronically via Lexis Advance to UNC Law Students and Faculty].
This treatise explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices. This timely and indispensable treatise covers everything from the procedures for challenging false advertising to the questions raised by the latest online techniques. It provides legal analysis as well as practical tools, such as checklists for claim substantiation, disclosure and disclaimers, and sweepstakes.
Brody, Steven G. and Johnson, Bruce E.H. Advertising and Commercial Speech : A First Amendment Guide. 2nd ed. New York, NY : Practicing Law Institute, 2004- [KF1614 .D48 (2019 Update)] [Available electronically via PLI Plus to UNC Students and Faculty (2023 Update)].
Advertising and Commercial Speech presents a guide to the commercial speech doctrine. This book details the history of the commercial speech doctrine and its application to all categories of advertising regulation. It focuses on nearly 30 major Supreme Court decisions since the 1970s and the many lower court rulings impacted by them.
Folsom, Ralph Haughwout. International Business Transactions. 3rd ed. Eagan, MN : West Academic Publishing, 2011- [KF1976 .F65 (2019-2020 Update)] (Reserve Room) [Available electronically via Westlaw to UNC Law Students and Faculty (2024-2025 Update)].
This treatise provides current in-depth examination of issues business clients are likely to face, such as contracting for sales across borders, financing international transactions, defending against import competition, expanding exports and overseas markets, investing abroad and dealing with NAFTA/USMCA, the WTO, and other trade agreements.
White, James J. and Summers, Robert S. Uniform Commercial Code. 6th ed. St. Paul, MN : West Academic Publishing, 2010- (2019 update) [KF890 .W45] [7th ed. St. Paul, MN, 2022 Available electronically via West Academic to UNC Students and Faculty].
This treatise will give students a rigorous introduction to the UCC without burdening them with needless citations. The new edition deals not only with the 1999 revisions to Article 9 but also with the recent revisions to Article 1. Of course, this edition also addresses the earlier revisions to Articles 5, 3 and 4. It has limited coverage of the failed attempt to revise Article 2.
Pridgen, Dee. Consumer Credit and the Law. Eagan, MN : Thomson Reuters, 2010- (2023 Update) [KF1040 .P75] [Available electronically via Westlaw to UNC Law Students and Faculty].
This step-by-step guide covering topics such as consumer protection laws related to advertising, sales practices, unfair and deceptive trade practices, consumer fraud, and product warranties. It covers the UCC and the Magnuson-Moss Act; federal and FTC law, including "Little FTC Acts," surveys each topic through analysis of its administration, procedures, remedies, and litigation strategies, and reviews common law, state consumer protection laws, federal odometer laws, home and car sales, and warranties of habitability.
Sandler, Andre L. and Klubes, Benjamin B. Consumer Financial Services. Law Journal Press, 2013-2017 (No longer update) [Available electronically via Lexis Advance to UNC Law Students and Faculty].
This treatise examines the topics of fair lending, insurance, financial institutions and privacy, RESPA, Truth in Lending, bank secrecy, and securities laws.
Carter, Carolyn L. et al. Unfair and Deceptive Acts and Practices. 10th ed. Boston, MA : National Consumer Law Center, 2021 [KF1609 .S34] [Available electronically via National Consumer Law Center to UNC Students and Faculty].
In use for over 30 years, this is definitive treatise for use in all 50 states on state unfair and deceptive acts and practices (UDAP) statutes, providing flexible and evolving standards, broad coverage, attorney fees, and enhanced damages for a wide array of deceptive and abusive practices.
Carter, Carolyn L. et al. Consumer Warranty Law : Lemon Law, Magnuson-Moss, UCC, Manufactured Home, and Other Warranty Statutes. 6th ed. Boston, MA : National Consumer Law Center, 2021 [KF919.C6 S42] [Available electronically via National Consumer Law Center to UNC Students and Faculty].
This treatise is the leading work on all aspects of consumer warranty law, the Magnuson-Moss Warranty Act, the UCC, state lemon laws, auto repair statutes, state manufactured home warranty laws and more, with practical litigation advice not found anywhere else.
Renuart, Elizabeth. Truth in Lending. 11th ed. Boston, MA : National Consumer Law Center, 2023 [KF1040 .T48] [Available electronically via National Consumer Law Center to UNC Students and Faculty].
This treatise is the one of the most complete "Truth in Lending" resource anywhere, with sample pleadings, up-to-date statute, rules, and interpretations, 50 years of TILA Federal Register interpretations organized by subsection, an APR calculator, and expanded TILA legislative history.
Sheldon, Jonathan et al. Federal Deception & Abuse Law : FTC and CFPB Rules, RICO, False Claims Act, Debt Relief, TCPA, Telemarketing, and Parallel State Statutes. 5th ed. Boston, MA : National Consumer Law Center, 2024 [KF1609 .S43] [Available electronically via National Consumer Law Center to UNC Students and Faculty].
This treatise contains discussions of TCPA private remedies for robocalls, the FTC Holder Rule, and debt relief scams. It also incudes detailed analysis of CFPB UDAAP rulemaking, federal and state RICO, the federal False Claims Act, the FTC Telemarketing Rule, and other FTC Rules.
