ECON 393 : Practicum in Entrepreneurship

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Industry & Market Research Reports

IBISWorld Industry Reports
Provides reports for about 700 industries in the United States as categorized by the North American Industry Classification System (NAICS).

To learn more about NAICS, visit the U.S. Census Bureau webpage.

Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
NetAdvantage
Provides in-depth analysis on 52 large industries. Each industry survey includes sections on current environment, trends, how the industry operates, key ratios and statistics. One of the most valuable sections in the industry surveys is the section on how to analyze a company within the context of the industry that it operates. To locate an industry survey, click on "Industry Survey" tab on top of the screen.

Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Coverage: The Outlook (2002 forward), company financials (latest 6 years), Industry Surveys (1998 forward), Trends & Projections (1999 forward).
Passport GMID (Global Market Information Database)
Market research data from Euromonitor for 210 countries & 27 industries, including: market sizes, market data & forecasts, consumer lifestyles, companies and brands, economic indicators, demographic data, foreign trade statistics, and more.

Note: You will be asked to login. UNC affiliates only – no walk in access allowed.

Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Coverage: Varies. Most data for past few years, some back to 1977.
Mintel Academic
Search consumer and market research reports by Sector, Theme, and Demographic. Reports include statistical data and analysis of the competitive landscape, market size and trends, consumer characteristics, advertising.
Note: New users must create a free account profile. Profile must use UNC email address.
Note: Report sections may only be saved or printed by section. Multiple sections from different reports may be sent to the "Export Basket" and saved as a single merged file.

Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Coverage: 2001 -
BCC Research
Provides global market research reports which cover changes driven by science and technology. The reports include detailed market size forecasts which incorporate the major economic, scientific and technological developments in industrial, pharmaceutical and high technology organizations.

Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
GlobalData Intelligence
Market research reports on global consumer goods markets; includes product innovations, successes and failures, case studies, market share, and segmentation.

Choose to search/explore Interactive Data, Ingredient Profiles, News, City Profiles, Influencers, Product Launch Analytics, and Pack Track (innovations in product packaging).

Access: Students, faculty, and staff or AHEC users affiliated with UNC-CH with an AHEC Digital Library account may access from on- or off-campus, but must ALWAYS authenticate, EVEN when on-campus.

Articles & Industry Specific Information

SBRnet (Sports Business Research Network)
SBRNet provides market research and industry news for the sporting goods and sports marketing industries, covering 40 different sports. It includes full-text articles, links to over 10,000 sports organizations, sport participation summaries for the American population, and a Brand Share Index, which details brand preferences and demographics of followers of different sports and individual teams.

Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
GlobalData Intelligence
Reports on global consumer goods markets and products.
Of potential interest: search/explore Product Launch Analytics and Pack Track (innovations in product packaging).

Access: Students, faculty, and staff or AHEC users affiliated with UNC-CH with an AHEC Digital Library account may access from on- or off-campus, but must ALWAYS authenticate, EVEN when on-campus.
ABI/INFORM Collection
Major source for academic journals, trade publications, market and industry research reports, company annual reports, dissertations, and working papers. Also contains country profiles and economic forecasts for most major economies.

Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Coverage: Coverage varies. Some academic journals start in the 1800s, and some newspapers start in the early 1900s.
Language: Primarily English. Over 20 languages total.
Entrepreneurial Studies Source
Magazines, academic journals and reference works on entrepreneurial topics, as well as case studies, thousands of company profiles, and 600 videos with transcripts and related articles from the Harvard Seminar Series and Vator.TV.

Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
ProQuest Entrepreneurship Database
Information for entrepreneurs and researchers that includes actual business plans, video clips, business cases, company profiles, market research reports and articles from business journals.

Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Communication and Mass Media Complete
Major indexing and abstracting tool for Communication Studies and Journalism & Mass Communication. It indexes over 570 journals and includes the full text of over 450 journals in these fields.

Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Coverage: 1915 - present

Search Tips

Find articles on specific topics in ABI/Inform, Entrepreneurial Studies Source, ProQuest Entrepreneurship Database, and other general databases with keyword searches.

Social enterprise/entrepreneurship:
Try keywords such as social entrepreneurship, corporate social responsibility, trends, growth, microfinance, best practices, funding.

Entertainment industry:
Try keywords such as movies, motion pictures, home entertainment, broadcasting & cable, television, performing arts, arts & entertainment.
See this resource guide from the University of Southern California for additional sources of information.

Last Updated: Jan 19, 2021 9:25 AM
URL: https://guides.lib.unc.edu/econ393

ECON 393 : Practicum in Entrepreneurship

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