The U.S. Small Business Administration defines the company description section:
“Use your company description to provide detailed information about your company. Go into detail about the problems your business solves. Be specific, and list out the consumers, organization, or businesses your company plans to serve.
Explain the competitive advantages that will make your business a success. Are there experts on your team? Have you found the perfect location for your store? Your company description is the place to boast about your strengths.”
Here's two articles about writing a business/company description:
Use these resources to research the major components of the market analysis section:
Industry description & outlook
Academic Search Premier, Business Source Premier and Entrepreneurial Studies Source
search by keyword to find articles, company profiles, and news stories. Follow the attached instructions on How to Search in Multiple Databases to search in these 3 databases at the same time.
Look for reports on consumer behavior for your target group, also called market research reports. Reports like this tell you broadly what a particular group cares about, how they get information, and other insights.
The amount of funding you request will depend on your financial projections.
Find financial data/statistics for your industry in IBISWorld.
Databases are good, and they're great when they give you relevant information without a lot of heartache. Telling the database what you want is usually a trial and error process of figuring out how other people are talking about your idea: