ENGL 304: Advanced Business Communication
What's in this guide?
This guide is your starting place for your research. Check out the sources & research strategies here first, and pay attention to the source descriptions. Find data about your target demographic, locate examples of Nature Rx programs, identify marketing opportunities and strategies, and more. Questions? Email Nancy or schedule a meeting.
Locating Examples
Smart Google Searching
Add "site:.edu" to your search to find examples of Nature Rx programs at other universities. Look for inspiration for internal & external partners based on these examples.
Search for case studies & academic articles
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Academic Search PremierSearch for academic articles & case studies on Nature Rx & similar programs.
Target Demographic
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Office of Institutional Research & Assessment (OIRA)Get data about UNC students.
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Mintel AcademicSearch for reports & analysis about people who like the outdoors, marketing opportunities, motivations and barriers, etc.
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PsycInfoFind articles in psychology & related disciplines (e.g. effect of time outdoors on mental health)
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Market Research Handbook SeriesEach handbook compiles comprehensive data & information about an industry. Titles include: Business-to-Business Marketing; Consumer Marketing; Consumer use of internet & mobile web; International Consumer Markets; Restaurant, Food & Beverage; Sports Marketing; Consumer Behavior; Entertainment, Media & Advertising; Healthcare Business; Leisure Business; Retail Business; Travel & Tourism.
Finding Partners
External Partners
Google searching
Social media
Town/county rec centers
Internal Partners
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HeelLife UNCSearch for UNC student organizations.
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Course CatalogSearch for courses with curriculum that might fit well with the Nature Rx program.
Entrepreneurship and Business Librarian
- Last Updated: Oct 13, 2021 7:03 PM
- URL: https://guides.lib.unc.edu/engl304
