Call number: PN4700 .E42. Available in print only.
Data includes newspaper circulation, cost, advertising rates, and some contact information for key staff.
Park Library has multiple years, including 1937, 1958, some years in the 1960s and 1970s, and most years from 1985-present. Davis Library has more coverage. Older editions available as Editor & publisher international year book. Most current in Park Library Reference.
Find 1961 and 1964 in the Park Library on 2-hour reserve.
Provides CCP (cost per point) and CPM (cost per mille or thousand views) for TV, cable and radio. Covers different demographic groups, metro areas, and dayparts. Includes ad rates for newspapers and magazine too.