Newspaper Information: Advertising Rates

Call number: PN4700 .E42. Available in print only.

Data includes newspaper circulation, cost, advertising rates, and some contact information for key staff.

Park Library has multiple years, including 1937, 1958, some years in the 1960s and 1970s, and most years from 1985-present. Davis Library has more coverage. Older editions available as Editor & publisher international year book. Most current in Park Library Reference.

Find 1961 and 1964 in the Park Library on 2-hour reserve.

Davis Reference, Park Library: HF5905 .S73

Includes a variety of ad rates, such as black & white, color, and special displays / features. Park Library owns c2009; later issues are in Davis Library Reference.

Park Library Reference: HF5826.5 .M42 2011

Provides CCP (cost per point) and CPM (cost per mille or thousand views) for TV, cable and radio. Covers different demographic groups, metro areas, and dayparts. Includes ad rates for newspapers and magazine too.

Park Library Reference: HF5826.5 .M345

Information on circulation data for newspapers from Simmons and MRI. Also includes a glossary of print terms such as CPM, MSA, rate base, and more.