Circulation Audit Reports, Publisher’s Statements and analysis tools for magazines and newspapers, in print and online. United States and Canadian publications. Prior three years.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories. View online and download as .xls.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Call number: PN4700 .E42. Available in print only.
Data includes newspaper circulation, cost, advertising rates, and some contact information for key staff.
Park Library has multiple years, including 1937, 1958, some years in the 1960s and 1970s, and most years from 1985-present. Davis Library has more coverage. Older editions available as Editor & publisher international year book. Most current in Park Library Reference.
Find 1961 and 1964 in the Park Library on 2-hour reserve.
Includes a variety of ad rates, such as black & white, color, and special displays / features. Park Library owns c2009; later issues are in Davis Library Reference.
Provides CCP (cost per point) and CPM (cost per mille or thousand views) for TV, cable and radio. Covers different demographic groups, metro areas, and dayparts. Includes ad rates for newspapers and magazine too.