Newspaper Information: Circulation

We've made changes in response to COVID-19. Here’s what to know about campus libraries for spring 2021.

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Online

Geo. P. Rowell and Co.'s American newspaper directory (1869-1877) and
N.W. Ayer & Son's American newspaper annual (1880-1909) and
N.W. Ayer's American Newspaper Annual & Directory (1910-1922)
Sorted by state, and then by town. Includes newspaper circulation, cost, advertising rates, and some contact information for key staff. Statistics are available in all for Black newspapers and periodicals. You may need to search "colored" or "negro".

All are available free online from the Library of Congress.

Some of the volumes missing from the Library of Congress are online: 1886 pt. 1, 1895, 1899, and 1921.

UNC Library has many volumes of Ayer's directories, from 1930-1985 (under four different names).

Print

Editor & Publisher International Year Book
Call number: PN4700 .E42. Available in print only.

Includes newspaper circulation, cost, advertising rates, and some contact information for key staff.

Park Library has years: 1937, 1958 some of 1960s & 1970s, most from 1985 to present. Most current in Park Library Reference.
Davis has more coverage.

Find 1961 and 1964 in the Park Library on 2-hour reserve.
N.W. Ayer & Son's directory of newspapers and periodicals
Call Number: Z6951 .A97 @ Library Service Center
Assorted issues from 1910-1970.

Find the 1956 edition in the Park Library on 2-hour reserve.

Alliance for Audited Media
Circulation Audit Reports, Publisher’s Statements and analysis tools for magazines and newspapers, in print and online. United States and Canadian publications. Prior three years.

Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.

Editor & Publisher Newspaper Data Book
Call number: PN4700 .E42. Available in print only.

Data includes newspaper circulation, cost, advertising rates, and some contact information for key staff.

Park Library has multiple years, including 1937, 1958, some years in the 1960s and 1970s, and most years from 1985-present. Davis Library has more coverage. Older editions available as Editor & publisher international year book. Most current in Park Library Reference.

Find 1961 and 1964 in the Park Library on 2-hour reserve.
SRDS Circulation
Call number: HF5415.3 .S7.

U.S. newspaper circulation by metropolitan area, state, and county. Includes penetration data as well as comparison to print magazine circulation.
Gale directory of publications and broadcast media
Print available at various UNC Libraries and in the Library Service Center, from 1990-present.

Benn's media
Davis Library Reference Z6956.E5 M615 2012. Earlier volumes at Library Service Center.

Includes circulation, frequency, cover price, language, editorial profile, and readership.
Willings Press Guide
Davis Library Reference Z6956.E5 W5 2009. Earlier volumes at Library Service Center.

Includes summary of content, target audience, frequency, and circulation.

Subjects: Media & Journalism, School of Media & Journalism