Advertising: Home
Purpose of Research Guide
This guide curates research and information sources for advertising. Use the side menu to navigate to relevant sources.
Want guidance?
- Email a business research consultant/librarian:
Nancy Lovas, Davis Library: nancy64@email.unc.edu
Kenan Flagler Research Librarian: Researchtools@kenan-flagler.unc.edu - Schedule a consultation appointment with a business librarian.
Books to Help Calculate Ad Rates
Complete television, radio & cable industry directoryCall Number: HE8689 .C66 2018Publication Date: 2018
The Media BookCall number: Park Library Reference HF5826.5 .M435 2014
Statistics on TV, Radio, Magazine, Newspaper, Internet, and Out-of-Home advertising.
SRDS TV & cable sourceDavis Reference: HF5905 .S745
Information about television markets necessary to calculate advertising rates.- SRDS radio advertising sourceDavis Reference: HF5905 .S74
Information about radio stations required to calculate advertising rates. 
SQAD Media market guidePark Library Reference: HF5826.5 .M42 2011
Provides CCP (cost per point) and CPM (cost per mille or thousand views) for TV, cable and radio. Covers different demographic groups, metro areas, and dayparts. Includes ad rates for newspapers and magazine too.
Radio Market Rankings
- Radio Market Survey Population, Rankings & Information2020 Radio Market Survey Rankings, Frequency, Type And Population: By Rank and by Market.
Info. About Television Markets
- Nielsen DMA Rankings 2021 (pdf)DMA data from Nielsen for 2021 for all 210 television markets.
Guides for Advertising Information and Research
- All Guides for Journalism, incl. many on advertisingFrom UNC Park Library
- Advertising Rates and Media RatingsFrom UNC Park Library
Business Research Consultant/Librarian
Nancy Lovas
Contact:
Davis Library
Subjects: Accounting, Banking, Business, Company Information, Country Economics, Country Information, Economic Data/Statistics, Economics, Economics Literature, Entrepreneur/Small Business Information, Global Business, Industry Information, Investment Information, Marketing, Patents, POLI: Political Science, Political Science
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