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Purpose of Research Guide

This guide curates research and information sources for advertising. Use the side menu to navigate to relevant sources.

Want guidance?

  1. Email a business research consultant/librarian:
    Nancy Lovas, Davis Library:
    Kenan Flagler Research Librarian:
  2. Schedule a consultation appointment with a business librarian.

Books to Help Calculate Ad Rates

Radio Market Rankings

Info. About Television Markets

Guides for Advertising Information and Research

Business Research Consultant/Librarian

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Nancy Lovas
Davis Library