BUSI500 - Entrepreneurship and Business Planning: Research Tools & Tips
NAICS Codes
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NAICS Codes2 to 6 digit number used by U.S. Federal statistical agencies to classify businesses by industry. NAICS = "North American Industry Classification System." Updated every 5 years; search for most recent code for best results.
Writing Support
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The Writing CenterVisit UNC's Writing Center to make appointments, find writing tips, and access handouts useful for writing literature reviews and research papers.
Document Your Resource (how to cite sources)
Citing Databases in APA Style
Reference List
IBISWorld:
Le, T. (2020, June 12). US industry (NAICS) report 72221B: Coffee & Snack Shops in the US. [Industry report]. IBISWorld. Retrieved November 11, 2024, from https://my-ibisworld-com.libproxy.lib.unc.edu/
Statista: has citation generator built in
Morning Consult. (2020, May 15). Global price of a Big Mac as of July 2024, by country [Graph]. In Statista. Retrieved December 20, 2024, from https://www-statista-com.libproxy.lib.unc.edu/
LSEG:
London Stock Exchange Group (2025, January 4). In International Financial Statistics [Online]. Retrieved December 30, 2024 from https://my-refinitiv-com.libproxy.lib.unc.edu/
Capital IQ:
S&P Capital IQ. (2019). Apple Inc.: Public company profile. Retrieved January 7, 2024, from https://www-capitaliq-com.libproxy.lib.unc.edu/
In-text citations
IBISWorld: (Le, 2020).
Statista: (Morning Consult, 2020).
LSEG: (London Stock Exchange Group, 2025).
Capital IQ: (Capital IQ, 2019).
What is in this guide?
- Data & Stats
- Quick & easy stats at Statista.
- SimplyAnalytics - maps & tables from over 30,000 demographic, consumer spending, and psychographic variables
(hard! ask for help using this!)
- Industry Analysis
- IBISWorld Industry Reports - concise business intelligence and industry analysis
- Articles
- Need good articles? Try these5️⃣ EBSCO favorites: https://go.unc.edu/kfbs-scholarly-articles
- Find articles - scholarly, trade, and news articles in a variety of business topics
Great Search Tips
Search with ...
(go to More & click "Web" to avoid using Google's generative AI results).
Check out these Google search tips.
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Microsoft Copilot with Data ProtectionA generative AI tool which offers a higher level of data protection for UNC.
Search for Your Topic +
best practices (ie, vape delivery college students best practices)
Login with your onyen@ad.unc.edu as your email address, as when logging into Heelmail & online Microsoft 365 products.
🔎 Search Stephanie's 5️⃣ EBSCO favorites: https://go.unc.edu/kfbs-scholarly-articles
(business, economics, broad academic, psychology, and communications sources) to retrieve academic, trade, magazine, and news articles.
🔎 Search for corporate social responsibility OR csr OR social responsibility of corporations
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Statista
Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or view their report on Sustainability "Statistics and facts." View online and download as .xls 
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Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or view their report on What's Credible?
Tips for determining what's credible: Identify their motive (financial or other) for writing; search Google; open lots of tabs & double-check
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