BUSI 521: Design Thinking
We've made changes in response to COVID-19. Here’s what to know about campus libraries for summer 2021.
What is in this guide?
Use this site as as your doorway to information resources, online workshops and classes, and more that will help you develop your entrepreneurial and research skill sets. You can always email Nancy or schedule a meeting to ask questions, brainstorm ideas, or anything else.
Market Research Mad Libs activity
Market research and data can help you tell a compelling story. The goal of this activity is to practice pulling data from an industry report and using it to tell a story, "mad libs" style.
Instructions:
- Select one of these IBISWorld Industry Reports:
- Use information in the report to create your Market Research Mad Libs story. Additional instructions are in the form.
Learn Research & Design Skills
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Market Research BasicsOverview of the market research mindset: big questions you need to ask, information sources to help you answer them, and links to library databases.
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Learn Data VizOn this self-paced site, learn basics of data visualization, infographics, mapping & GIS, and more.
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Photoshop, InDesign, Illustrator TrainingSelf-paced training modules for Photoshop, InDesign, and Illustrator
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SkillfUL Tech WorkshopsOnline workshops for Adobe Spark, WordPress, and Adobe Premier Pro
Databases for Your Research
These library databases will help you get started. This is not an exhaustive list. Be sure to check out Market Research Basics for more specialized databases, and see all business & entrepreneurship databases here. Email Nancy for help choosing databases that are right for your research.
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Market Research Handbook SeriesEach handbook compiles comprehensive data & information about an industry. Titles include: Business-to-Business Marketing; Consumer Marketing; Consumer use of internet & mobile web; International Consumer Markets; Restaurant, Food & Beverage; Sports Marketing; Consumer Behavior; Entertainment, Media & Advertising; Healthcare Business; Leisure Business; Retail Business; Travel & Tourism.
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Mintel AcademicConsumer & market research reports that give market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics like brand loyalty, and market forecasts.
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SimplyAnalyticsMapping database. Use to access demographic & psychographic data, consumer expenditure, Nielsen market data, and more. Especially good for market sizing. Go here for more info.
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Data Axle Reference SolutionsThis is like yellow pages on steroids. Find info on U.S. businesses & consumers. Good for creating lists of potential competitors and complementary businesses.
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American City Business Journals40 city/regional business journals. Articles & news stories may provide industry info and data, companies/competitors, rankings, and more.
Entrepreneurship and Business Librarian
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Articles + Catalog
- Last Updated: Mar 25, 2021 11:55 AM
- URL: https://guides.lib.unc.edu/busi521
