Contains market research data and reports on consumer markets and products, demographics, consumer buying behavior and motivations, trends in global consumer markets. Many reports include Databooks with downloadable consumer survey data. U.S.-focused with some global coverage.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. Coverage: 2001 -
Provides detailed data and reports for international and consumer industries, including historic data from 1997 and market forecasts. Reports include market size, company and brand profiles and market share. Consumer information includes population trends, lifestyles, buying behavior. Export data into Excel. Great for international business.
Note: You will be asked to login. UNC affiliates only – no walk in access allowed.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. Coverage: Varies. Most data for past few years, some back to 1977.
Each IBIS industry report includes a detailed chapter on "Products & Markets".
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Contains statistics, infographics, industry and market research reports and publicly-available data for over 25 countries on all topics. Download statistics and charts in Excel, PowerPoint, or PDF.
Note: UNC Chapel Hill currently has full access to Statista with the exception of the Global Consumer Survey and Market Studies.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Industry and market research reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Market Data & Mapping (demographics, spending, and/or psychographics)
Create maps, tables, and rankings from over 30,000 demographic, consumer spending, and psychographic variables. Covers the U.S. from states to neighborhood levels. Create your own optional account to save your searches and favorite variables and locations.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Provides statistics and survey results targeting business customers, faculty, and researchers. Includes statistics on economies, markets, and industries. Contains over one million statistics on more than 80,000 topics, covering 170 industries.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Access demographic, business, and consumer data for market analysis, including consumer lifestyle and buying behavior.
Note: To use Business Analyst Online, you will need to create an Organizational ArcGIS Online Account. To create an account:
1. "Sign in"
2. "Your ArcGIS organization's URL" (under ArcGIS login): unc.maps.arcgis.com
3. Click "Continue" then "UNC Chapel Hill SSO"
4. Sign in with your Onyen
For help creating an account or accessing Business Analyst, please contact one of our librarians.
Access: Students, faculty, staff and other UNC-Chapel Hill affiliates can access Business Analyst on or off campus using their Organizational ArcGIS Online Account.
Create maps and tables from U.S. demographic and economic data. Does not include psychographics.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Provides reports and marketing data on countries, companies, markets, consumers, and cities from over 200 countries. Offers a single gateway to business intelligence on industries, countries and consumers. Focuses on consumer-oriented industries.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. Coverage: Varies. Most data for past few years, some back to 1977.
Reports provide analysis, forecasts, news, and data for consumer industries such as suppliers, manufacturers and distribution channels, consumer insights and trends, company market share, pricing, and more. Search the Product Launch Analytics database by brand and product name, manufacturer, product category, health claim, flavor, ingredient and more.
Note: From login screen, select “IP Access” to access database. Then select “Consumer” in the “Access Your Subscriptions” menu.
Access: Students, faculty, and staff or AHEC users affiliated with UNC-CH with an AHEC Digital Library account may access from on- or off-campus, but must ALWAYS authenticate, EVEN when on-campus.
Provides statistics on international markets of all sorts. For help, see the user guide.
Access:Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Data on adult U.S. consumers includes attitudes and behaviors, media use, and buying habits. Demographic and psychographic data.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Use Consumers/Lifestyles data set for market research and customer discovery.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. North Carolina residents with a borrower's card may access from off campus by visiting NCLive directly. Contact the Davis Library Service Desk for the NCLive password (instructions). Coverage: Current information only