Search by keyword for market reports on particular products or industries, or a demographic group. Reports include information on consumer preferences, attitudes, and purchasing behavior which help frame the value proposition.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. Coverage: 2001 -
Find research reports on science and technology industries. Reports include lists of existing companies and products/technologies as well as overall industry trends. Pay specific attention to sections referencing ‘market drivers’, ‘market opportunities’ and 'unmet needs'.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.