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MEJO 634: Public Relations Campaigns: Fall 2025 - Dixon-Green
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Fall 2025 - Dixon-Green
Market Research and Reports
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Market Research and Reports
Newest Updates from Wella Company
Marketwatch Company Spotlight: Wella
IBISworld Report: Hair Salons in the US
IBISworld - Cosmetic & Beauty Products Manufacturing in the US
MarketLine Industry Profile - Haircare (United States)
MarketLine Industry Profile - Haircare (Global)
Statista - Hair color/dye market in the U.S.
Statista - Hair Care Market in the US
Mintel Academic: A Year of Innovation in Haircare, Styling & Colour, 2025
Hoover's Company Report: KKR
A July 2025 market report for KKR, the majority owner of Wella.
Database searches
EBSCO database search: Wella
UNC Libraries search: Wella
Statista: Hair Care and Products reports
UNC Libraries search: Hair products branding - articles and more
UNC Libraries Search: Hair products branding - Books and ebooks
News
NewsBank - Wella
News articles that mention Wella, 2010 - present.
Online articles
"3 hair care ads that offer a masterclass in brand-building"
"Mass beauty brands are going premium as the gap between channels narrows"
"Captivating Campaigns: Trailblazing Marketing Ideas for Hair Products"
"Making the Most of Marketing: Beauty Brands with Stand-Out Campaigns"
"22 Ways To Market Your Hair Product Line"
"Top Haircare Marketing Strategies to Boost Your Brand in 2025"
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