ECON 325: Entrepreneurship: Principles & Practice
We've made changes in response to COVID-19. Here’s what to know about campus libraries for spring 2021.
What is in this guide?
Use this site as as your doorway to information resources, online workshops and classes, and more that will help you develop your entrepreneurial and research skill sets. You can always email Nancy or schedule a meeting to ask questions, brainstorm ideas, or anything else.
Market Research Mad Libs activity
- Select one of these IBISWorld Industry Reports:
- Use information in the report to create your Market Research Mad Libs story. Additional instructions are in the form.
Learn Research & Design Skills
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Market Research BasicsOverview of the market research mindset: big questions you need to ask, information sources to help you answer them, and links to library databases.
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Learn Data VizOn this self-paced site, learn basics of data visualization, infographics, mapping & GIS, and more.
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Photoshop, InDesign, Illustrator TrainingSelf-paced training modules for Photoshop, InDesign, and Illustrator
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SkillfUL Tech WorkshopsOnline workshops for Adobe Spark, WordPress, and Adobe Premier Pro
Databases for Your Research
These library databases will help you get started. This is not an exhaustive list. Be sure to check out Market Research Basics for more specialized databases, and see all business & entrepreneurship databases here.
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Mintel AcademicConsumer & market research reports that give market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics like brand loyalty, and market forecasts.
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SimplyAnalyticsMapping database. Use to access demographic & psychographic data, consumer expenditure, Nielsen market data, and more. Especially good for market sizing. Go here for more info.
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Data Axle Reference SolutionsThis is like yellow pages on steroids. Find info on U.S. businesses & consumers.
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American City Business Journals40 city/regional business journals. Articles & news stories may provide industry info and data, companies/competitors, rankings, and more.
Honors Report Resources
Tips for honors students completing the honors research report requirement.
Tips for how to tell if a citation is a peer-reviewed research paper
- Google the journal or book title. The journal homepage, or the "About" page, will state explicitly if it's a peer-reviewed publication. Sometimes journals publish articles that are not peer-reviewed, like editorials or book reviews; the "About" page will tell you which article types are peer-reviewed.
- Search for & find the article. Does it match the general form of a scholarly peer-reviewed article? Use the Anatomy of a Scholarly Article site to help you determine if so.
Tips for finding your 5 peer-reviewed research papers
- Search for your article title in the Articles + Catalog Search box.
- Go to the library homepage and search for your article title in the main search box.
- Go to this customized settings page to set up your Google Scholar to get articles from the UNC Libraries.
Entrepreneurship and Business Librarian
Nancy Lovas
Contact:
Davis Library
Davis Library Chat
Articles + Catalog Search
- Last Updated: Feb 5, 2021 4:16 PM
- URL: https://guides.lib.unc.edu/econ325
