"Esri Business Analyst Online (BAO) is a Web-based solution that makes custom site evaluation and market analysis fast and easy. Utilizing extensive demographic, consumer spending, and business data, BAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area.
Note: Use is limited to students and faculty as needed for classes and research projects undertaken as part of coursework for a degree program. Users must request an account for access. Once an account has been created, users may access from on- or off-campus, but must ALWAYS authenticate, Even when on-campus.