"Esri Business Analyst Online (BAO) is a Web-based solution that makes custom site evaluation and market analysis fast and easy. Utilizing extensive demographic, consumer spending, and business data, BAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area.
Note: To use Business Analyst Online, you will need to create an Organizational ArcGIS Online Account. To create an account:
1. "Sign in"
2. "Your ArcGIS organization's URL" (under ArcGIS login): unc.maps.arcgis.com
3. Click "Continue" then "UNC Chapel Hill SSO"
4. Sign in with your Onyen
To access BAO after creating your account, use the E-Resource link (“ESRI Business Analyst”) and sign in using the UNC Organization URL (unc.maps.arcgis.com) and your Onyen.
For help creating an account or accessing Business Analyst, please contact one of our librarians.
Access: Students, faculty, staff and other UNC-Chapel Hill affiliates can access Business Analyst on or off campus using their Organizational ArcGIS Online Account.