Industry Research: Welcome

Purpose of Research Guide

This guide curates research and information sources for researching industries and markets. Use the side menu to navigate to relevant sources.

Want guidance?

Email a business research consultant/librarian:
Nancy Lovas, Davis Library: nancy64@email.unc.edu
David Ernsthausen, Kenan Flagler Business School: David_Ernsthausen@unc.edu
Schedule a consultation appointment with a business librarian.

Introduction to Industry Research

Industry analysis is focused on the status of an industry or an industrial sector (a broad concept like "manufacturing"). A complete industrial analysis usually covers the industry's recent performance, its current status, and its outlook. Many analyses include a combination of text and statistical data.

There are many sources of industry analysis: library subscription databases, investment firms, business and trade magazines, trade associations, and government agencies. If you need to conduct a thorough industry analysis, use a variety of sources.

Guides to Industry Research

Industry Classification Codes
Explainer from Marquette University Libraries
Market Research Basics
Online tutorial for an overview of research strategies and information sources for market research.
Company & Industry Research
From UNC Park Library