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Industry Research: Welcome

Purpose of Research Guide

This guide curates research and information sources for business. Use the side menu to navigate to relevant sources.

Want guidance?

  1. Email a business research consultant/librarian:
    Nancy Lovas, Davis Library:
    Kenan Flagler Research Librarian:
  2. Schedule a consultation appointment with a business librarian.

Introduction to Industry Research

Industry analysis is focused on the status of an industry or an industrial sector (a broad concept like "manufacturing"). A complete industrial analysis usually covers the industry's recent performance, its current status, and its outlook. Many analyses include a combination of text and statistical data.

There are many sources of industry analysis: library subscription databases, investment firms, business and trade magazines, trade associations, and government agencies. If you need to conduct a thorough industry analysis, use a variety of sources.

Guides to Industry Research

Business Research Consultant/Librarian

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Nancy Lovas
Davis Library