Industry Research: Welcome
Purpose of Research Guide
This guide curates research and information sources for researching industries and markets. Use the side menu to navigate to relevant sources.
Want guidance?
- Email a business research consultant/librarian:
Nancy Lovas, Davis Library: nancy64@email.unc.edu
David Ernsthausen, Kenan Flagler Business School: David_Ernsthausen@unc.edu - Schedule a consultation appointment with a business librarian.
Introduction to Industry Research
Industry analysis is focused on the status of an industry or an industrial sector (a broad concept like "manufacturing"). A complete industrial analysis usually covers the industry's recent performance, its current status, and its outlook. Many analyses include a combination of text and statistical data.
There are many sources of industry analysis: library subscription databases, investment firms, business and trade magazines, trade associations, and government agencies. If you need to conduct a thorough industry analysis, use a variety of sources.
Guides to Industry Research
- Industry Classification CodesExplainer from Marquette University Libraries
- Market Research BasicsOnline tutorial for an overview of research strategies and information sources for market research.
- Company & Industry ResearchFrom UNC Park Library
Business Research Consultant/Librarian
Nancy Lovas
Contact:
Davis Library
Subjects: Accounting, Banking, Business, Company Information, Country Economics, Country Information, Economic Data/Statistics, Economics, Economics Literature, Entrepreneur/Small Business Information, Global Business, Industry Information, Investment Information, Marketing, POLI: Political Science, Political Science
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