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Career Research @ Park Library: Careers in PR & Advertising

Strategic Communication Resources

Media Career Guide by James Seguin; Sherri Hope Culver
Call Number: P91.6 .S44 2011

Available at the Undergraduate Library.
Careers in Media by Frank Barnas; Michael P. Savoie
Call Number: P91.6 .S286 2010

Available at Park Library.

Print Directories

O'Dwyer's Directory of Public Relations Firms
Call Number: Reference HM263 .O37 2017

Available at Park Library.
The Advertising Red Books
Call Number: Reference HF5805 .S72 2013

Available at Park Library.
Plunkett's Advertising and Branding Industry Almanac
Call Number: Reference HF5805 .P58 2015

Available at Park Library.

Online Directories

Find agency names, spending info, contact info and more!

AdAge Datacenter
See the country’s biggest advertisers, largest agencies and info about advertising spending.

PRWeek Contact
The Press & Public Relations Handbook