MEJO 379: Advertising & Public Relations Research: Home

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Resources for MEJO 379: Advertising & Public Relations Research at UNC's Hussman School of Journalism and Media.

News & Private Company Information

Statista
Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories. View online and download as .xls..
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.

Tons more at Statista!

PolicyMap
Online mapping tool with data on demographics, real estate, health, jobs and more in communities across the US.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.

Simmons Insights
Data on adult U.S. consumers includes attitudes and behaviors, media use, and buying habits. Covers a wide variety of products, brands and services.

Data includes consumer demographics (age, gender, income, etc.); consumer psychographics (behavior, attitudes); and buying and media habits. Create reports for marketing strategies, advertising choices, and other business decisions.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.

IBISWorld Industry Reports
Reports on 700 U.S. industries. Reports include key statistics, market characteristics, segmentation, industry conditions, key factors, key competitors and outlook.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Mintel Academic
Market research reports for Europe, the UK, and the U.S. Consumer goods, travel and tourism, financial industry, retail, and food & drink. Reports discuss market size and trends, market segmentation, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. 2001-present.

Note: Must create a free account with @unc.edu email to access Mintel.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Coverage: 2001 -
Factiva
Company and industry information. Obtain stock price for past 5 years; create charts of stock prices. Browse industry snapshots. Tech Note: Click on Company / Markets to start. More help from: Factiva User Guide from ProQuest (pdf)
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Coverage: Varies. 9,000 sources are updated on the day of publication.
Language: Primarily English. Over 20 languages total.

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Thanks to Stephanie Willen Brown, former Director of the Park Library, for making this guide!

SimplyAnalytics
Includes demographic, consumer spending, market segment, and purchasing data. Sources include Mediamark, Simmons, the U.S. Census, and more. Create maps or download data into Excel .
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.

We welcome the use of our collections and services by all students and researchers.