MEJO 379: Advertising & Public Relations Research
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Info. on People
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StatistaData on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories. View online and download as .xls.
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Simmons InsightsData on adult U.S. consumers includes attitudes and behaviors, media use, and buying habits. Covers a wide variety of products, brands and services.
Data includes consumer demographics (age, gender, income, etc.); consumer psychographics (behavior, attitudes); and buying and media habits. Create reports for marketing strategies, advertising choices, and other business decisions.
SimplyMap
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SimplyAnalyticsIncludes demographic, consumer spending, market segment, and purchasing data. Sources include Mediamark, Simmons, the U.S. Census, and more. Create maps or download data into Excel.
What is in this Guide?
Resources for MEJO 379: Advertising & Public Relations Research at UNC's Hussman School of Journalism and Media.
News & Private Company Information
- North Carolina news articles through America's News.
- Company profiles for public & private companies, and some non-profits
- National news through U.S. Newsstream (ProQuest)
Class Presentation Spring 2020
Info. on Products
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IBISWorld Industry Reports
Reports on 700 U.S. industries. Reports include key statistics, market characteristics, segmentation, industry conditions, key factors, key competitors and outlook. -
Mintel Academic
Market research reports for Europe, the UK, and the U.S. Consumer goods, travel and tourism, financial industry, retail, and food & drink. Reports discuss market size and trends, market segmentation, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. 2001-present.
Note: Must create a free account with @unc.edu email to access Mintel. -
FactivaCompany and industry information. Obtain stock price for past 5 years; create charts of stock prices. Browse industry snapshots. Tech Note: Click on Company / Markets to start. More help from: Factiva User Guide from ProQuest (pdf)
Reports on 700 U.S. industries. Reports include key statistics, market characteristics, segmentation, industry conditions, key factors, key competitors and outlook.
Market research reports for Europe, the UK, and the U.S. Consumer goods, travel and tourism, financial industry, retail, and food & drink. Reports discuss market size and trends, market segmentation, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. 2001-present.Your Librarian
Stephanie Willen Brown
Contact:
Park Library, Carroll Hall
Hussman School of Journalism & Media
text: 919-442-8077 📱
Hussman School of Journalism & Media
text: 919-442-8077 📱
My pronouns are: she/her/hers
About the Park Library
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- Last Updated: Oct 20, 2020 11:30 AM
- URL: https://guides.lib.unc.edu/mejo379
