One of the main characteristics of scholarly journals is the process of peer review. Research articles under consideration for publication in a scholarly journal are sent to experts in the subject field (peers) for evaluation and comment (review).
			Scholarly Journals | 
			
			Professional Trade Journals | 
			
			Newsstand Magazines | 
		|
| 
			 Audience  | 
			
			 Researchers and experts  | 
			
			 Members of the Trade/Profession  | 
			
			 General Public  | 
		
| 
			 Authors  | 
			
			 Researchers and experts  | 
			
			 Staff writers and members of the profession  | 
			
			 Staff writers, articles often written by groups, sometimes corporations  | 
		
| 
			 Bibliography  | 
			
			 Always. Plus footnotes or endnotes; suggested resources for more information  | 
			
			 Sometimes a brief bibliography, variable by profession, no footnotes or endnotes  | 
			
			 Almost never  | 
		
| 
			 Publisher  | 
			
			 Publishers of scholary journals, a university press, or a professional association  | 
			
			 Typically associations or commercial groups  | 
			
			 Typically commercial  | 
		
| 
			 Language  | 
			
			 Formal or semiformal scholarly language; may use jargon or technical terms that assume expertise in the field  | 
			
			 Informal; may use technical or specialized jargon  | 
			
			 Informal; written at or below the reading level of average high school students  | 
		
| 
			 Content  | 
			
			 Research reports and commentary  | 
			
			 Trends, new technologies, workplace standards in the field  | 
			
			 General interest and news  | 
		
| 
			 Purpose  | 
			
			 To disseminate findings from original research or experiments  | 
			
			 To advance profession by covering issues and topics in the field  | 
			
			 To inform and entertain  | 
		
| 
			 Reliability  | 
			
			 Good - the articles undergo blind reviews by other scholars  | 
			
			 Average - articles undergo reviews, but articles are sometimes biased to support industry/vendors  | 
			
			 Average to Fair - deadlines mean content review is limited, stories sometimes come from "third parties" where review is very difficult  |