This guide provides resources for finding and calculating advertising rates for various media in UNC's Hussman School of Journalism and Media.
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Radio Ad Rates - how to calculate cost-per-point and how to find Arbitron ratings.
Television & Cable Ad Rates - how to calculate cost-per-point and how to find Nielsen ratings.
Magazine Ad Rates - books for finding magazine circulation and advertising rates.
Newspaper Ad Rates - books for finding newspaper circulation and advertising rates.
Websites
Media Markets - media market data for radio, television, magazines, and newspapers.
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