This guide provides resources for finding and calculating advertising rates for various media in UNC's Hussman School of Journalism and Media.
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Radio Ad Rates - how to calculate cost-per-point and how to find Arbitron ratings.
Television & Cable Ad Rates - how to calculate cost-per-point and how to find Nielsen ratings.
Magazine & Newspaper Rates - books for finding newspaper & magazine circulation and advertising rates.
Media Markets - media market data for radio, television, magazines, and newspapers.
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Call only: 919-843-1842
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Thanks to Stephanie Willen Brown, former Director of the Park Library, for making this guide!
The Park Library is supported by the Hussman School of Journalism & Media. Read more about the Library's mission or about Roy H. Park.
We welcome the use of our collections and services by all students and researchers.