Advertising Rates & Media Ratings: Magazines & Newspapers
Books with Newspaper Advertising Rates
Editor & Publisher Newspaper Data BookCall number: PN4700 .E42. Available in print only.
Data includes newspaper circulation, cost, advertising rates, and some contact information for key staff.
Park Library has multiple years, including 1937, 1958, some years in the 1960s and 1970s, and most years from 1985-present. Davis Library has more coverage. Older editions available as Editor & publisher international year book. Most current in Park Library Reference.
Find 1961 and 1964 in the Park Library on 2-hour reserve.
SRDS newspaper advertising sourceDavis Reference, Park Library: HF5905 .S73
Includes a variety of ad rates, such as black & white, color, and special displays / features. Park Library owns c2009; later issues are in Davis Library Reference.
SQAD Media market guidePark Library Reference: HF5826.5 .M42 2011
Provides CCP (cost per point) and CPM (cost per mille or thousand views) for TV, cable and radio. Covers different demographic groups, metro areas, and dayparts. Includes ad rates for newspapers and magazine too.
Marketer's guide to mediaPark Library Reference: HF5826.5 .M345
Information on circulation data for newspapers from Simmons and MRI. Also includes a glossary of print terms such as CPM, MSA, rate base, and more.
Online Resource
- Alliance for Audited MediaNewspaper and magazine circulation statistics for publications in North America and some International locations. Offers Circulation Audit Reports, Publishers Statements and analysis tools in pdf format. Prior three years only. UNC does not subscribe to all online reports.
- StatistaContains statistics, infographics, industry and market research reports and publicly-available data for over 25 countries on all topics. Download statistics and charts in Excel, PowerPoint, or PDF.
Note: UNC Chapel Hill currently has full access to Statista with the exception of the Global Consumer Survey and Market Studies.