Library databases can give you more targeted results, saving you time sifting through results to find what you want/need.
Library databases are already paid for, which means you won't click on an article just to see that it costs a lot of money.
Tips for Searching Google Scholar
Set UNC Chapel Hill as your Library Links. From scholar.google.com, go to "Settings". Click on "Library links" and then add "University of North Carolina - Chapel Hill" from the search bar. (watch a video)
Install Unpaywall, the browser extension that harvests legal open access content across the web. If you find a great article in Google Scholar that UNC doesn't have access to, Unpaywall may find an open, freely available version.
Access research articles, citations, and abstracts on economics, accounting, capital markets, econometrics, economic forecasting, government regulations, labor economics, monetary theory, urban economics, and more. Major index to economic literature from the American Economic Association.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. Coverage: 1969 to present
Access market research and industry news for the sporting goods and sports marketing industries. The Brand Share Index describes brand preferences and demographics of followers of different sports and individual teams.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Full-text and abstract database of journal and book literature on sports medicine, physical therapy, exercise science, sports, fitness, and related disciplines.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. Coverage: 1985 to present for full text; other indexing back to 1800
Find information on academic areas of business, social sciences, humanities, general academic, general science, education and multi-cultural topics; resource provides access to major popular and scholarly journals with many full-text articles.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. Coverage: Indexing, 1975-present; Full-text, 1975-present
Covers scholarly articles for all business subjects: marketing, management, economics, finance, accounting, international business, and more. Also includes financial data, MarketLine company profiles, Harvard Business Review articles, SWOT analyses, and more.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. Coverage: Varies widely.
Provides full text of the complete set of working papers from the National Bureau of Economic Research (NBER).
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. Coverage: November 1994 to Present
"The most complete data on the economics and business of U.S. pro sports leagues in existence." Data is stored in a Google Drive folder. Make sure to click the "Read Me First" to learn what's in there and how it's organized.
Compilation of data, infographics, etc., for over 25 countries. You can download data into Excel. Search by keyword.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
John Vrooman is a sports econ professor at Vanderbilt. On his webpage, find many links to sports data sources, articles, and research.
If you want to see an article or publication that is behind a paywall, search for it at the University Libraries, or Ask a Librarian.
Find a lot of marketing data. E.g. for football: expenditures on equipment, participation, team valuation, attendance for NFL and NCAA, brand share, and more.
Has comprehensive summary statistics of the United States. Search by keyword. For example, a search for "sports and athletics" returns results of some basic statistics/data.
College and professional football statistics: summary, selected years, selected spectator sports, selected years, adult attendance at sports events, by frequency, participation in National Collegiate Athletic Association sports and high schooll athletics programs.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. North Carolina residents with a borrower's card may access from off campus by visiting NCLive directly. Contact the Davis Library Service Desk for the NCLive password. Coverage: 2013 - Present