Kenan Scholars Intro to Business Research: Home

Library of research methods tools. Learn about quantitative and qualitative methods in the Little Green Book and Little Blue Book series, practice data analysis, and use the Project Planner tool to organize research projects. Also included are social research case studies, videos, datasets for teaching and instruction, and analytical tools.

Covers scholarly articles for all business subjects: marketing, management, economics, finance, accounting, international business, and more. Also includes financial data, MarketLine company profiles, Harvard Business Review articles, SWOT analyses, and more.

Articles from academic journals, trade publications, market and industry research reports, general business magazines. Topics covered include leadership, management, economics, banking, finance, accounting, international business and economics.

Find information on academic areas of business, social sciences, humanities, general academic, general science, education and multi-cultural topics; resource provides access to major popular and scholarly journals with many full-text articles.

Contains major global newspapers, business newspapers and magazines, trade and industry journals, prominent newswires, and network broadcast transcripts. In the Companies/Markets tab, there are global company reports, limited industry reports, and market data. The results pages allow robust filtering, and there is live chat help.

Access full-text articles from The Wall Street Journal: Eastern Edition, published 6 days a week.

UNC Chapel Hill students, faculty, and staff now have full, year-round access to The New York Times, including smartphone, tablet, and browser access, thanks to a sponsorship from the University Library. For app downloads, visit NYTimes.com/mobile.

Access DOES include NYT Cooking, but does not include e-reader editions, Premium Crosswords or The New York Times Crosswords apps. Pass users also receive access to the New York Times archives (1851-2002) which includes 5 PDF downloads from the Times Machine per day via timesmachine.nytimes.com/browser. Archive articles outside that date range are not subject to that limit. Digital access is available only during the time that our New York Times Site License is active.

To set up your account: Please consult https://guides.lib.unc.edu/nyt-academic-pass for detailed directions on setting up your account.

Access articles for the The Washington Post in 15 years of rolling archival content to the present. Available to all UNC students, faculty, and staff.

Note: For remote access, create an individual account here, using your UNC email.

Covers the entire U.S. economy, providing in-depth and concise business intelligence and industry analysis. Global and China industry reports provide market information for many industries and business sectors.

Provides detailed data and reports for international and consumer industries, including historic data from 1997 and market forecasts. Reports include market size, company and brand profiles and market share. Consumer information includes population trends, lifestyles, buying behavior. Export data into Excel. Great for international business.

Note: You will be asked to login. UNC affiliates only – no walk in access allowed.

Industry and market research reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations

Contains market research data and reports on consumer markets and products, demographics, consumer buying behavior and motivations, trends in global consumer markets. Many reports include Databooks with downloadable consumer survey data. U.S.-focused with some global coverage.

Access data on economics, crime, health, population, energy, the environment, and more in a single interface. Manipulate data; create charts, graphs, tables, maps. Data come from U.S. and international sources. For help, see the user guide.

Create maps, tables, and rankings from over 30,000 demographic, consumer spending, and psychographic variables. Covers the U.S. from states to neighborhood levels. Create your own optional account to save your searches and favorite variables and locations.

Data analysis and mapping tool with U.S. demographic, housing, employment, business, consumer spending, marketing data from government sources, EASI Analytics, Nielsen Scarborough, and SimmonsLOCAL Consumer Insights. Export data in spreadsheet or shapefile format, and export maps as images.

Note:Access is limited to 5 concurrent users.

Access social, economic, health and demographic data about U.S. communities and markets in this online mapping tool. View data on map, in table or chart format, and download via the sidebar menu. Reports provide a summary snapshot of an area: Community Profile, Community Health Profile, Rental Housing Report, and Housing Mortgage Report.

Data.census.gov is the primary way to access data from most U.S. Census Bureau surveys and programs. Search for data tables from the American Community Survey, Decennial Census, Economics Census, annual Population Estimates, annual economic surveys, and more. Visit the Census Academy site to learn more about using this tool.