Lean Canvas: Customers and Channels

This will provide industry-level information on the consumers that will be buying your services.

Use the Industry Outlook tab to find out where the industry is heading. Combine this with user-focused databases (e.g. Mintel) for a full analysis of consumer trends.

Discover where customer segments are located geographically. Your location can be as small (a city block) or large (a state or country) as you need. Census and market research data tell you information about consumers and businesses. See tutorials within database, and here for help.

Mintel consumer and market research reports include supply structure, market segmentation, consumer profiles and other consumer characteristics.

Contains statistics, infographics, industry and market research reports and publicly-available data for over 25 countries on all topics. Download statistics and charts in Excel, PowerPoint, or PDF.

Note: UNC Chapel Hill currently has full access to Statista with the exception of the Global Consumer Survey and Market Studies.

Analysis of global markets. Data on consumer lifestyles and trends.

Find general information about related industries, e.g. potential customers & suppliers, in the "Products and Markets" section.

Mintel consumer and market research reports include supply structure, market segmentation, consumer profiles and other consumer characteristics.

Mintel consumer and market research reports include supply structure, market segmentation, consumer profiles and other consumer characteristics.

Contains statistics, infographics, industry and market research reports and publicly-available data for over 25 countries on all topics. Download statistics and charts in Excel, PowerPoint, or PDF.

Note: UNC Chapel Hill currently has full access to Statista with the exception of the Global Consumer Survey and Market Studies.

Provides detailed data and reports for international and consumer industries, including historic data from 1997 and market forecasts. Reports include market size, company and brand profiles and market share. Consumer information includes population trends, lifestyles, buying behavior. Export data into Excel. Great for international business.

Note: You will be asked to login. UNC affiliates only – no walk in access allowed.