MEJO 424: Media Management and Policy: Home
Find Scholarly, Trade, & Newspaper Articles
Resources for MEJO 424 Media Management and Policy.
(Academic Search Premier, Business Source Premier, & Communication and Mass Media Complete)
Search terms to use:
engag* OR revenue OR relevan* OR success* OR grow* OR impact* OR profit* OR sales
Library Presentation
About the Paper:
- Focus on argument in this paper (not description, history, timeline, etc.)
- 1,750 -2,250 words
- Read sample papers to review:
- Arguments made
- Paper structure
- Writing Center is very helpful!
About the Articles
- What kind of articles should I use?
- 40-45% scholarly
- 40-45% trade
- 10-15% anything else
- How many articles do I need?
- Read 18-30
- Cite 10-20
- Use APA citation style
You won’t find ONE perfect source!
Search Terms Connected with AND
Connecting Search Terms with OR
News
- America's News
Over 1,200 U.S. newspapers including:- The (Raleigh) News & Observer full-text articles (1991-present)
- The (Raleigh) News & Observer full images (March 2018-present)... and many more!
- U.S. NewsstreamNews content from many national and international newspapers, newswires and selected news magazines.
- TV NEWS from the Internet Archive350,000 news programs from Al Jazeera America, CBS, CNN, CSPAN, Comedy Central, FOX, KQED, NBC, Telemundo, and Univision. Video in one-minute chunks. June 2009-24 hours ago.
Clips are free online and DVDs may be borrowed for a $25 processing fee (see Stephanie for details).
Also Try Searching
- StatistaData on media usage (amount of time spent watching television), number of subscribers, and ad revenue. View online and download as .xls
. - ProQuest CongressionalCurrent and historical bills, testimony, and reports from the U.S. Congress.
Great Web Resources
- Pew Research Center: Journalism & MediaData and white papers on news consumption and access across the United States. Includes local news and television news, plus digital media.
- Electronic Frontier FoundationAdvocacy group "defending digital privacy, free speech, and innovation." Check out Social Media and Privacy.
- UNC Center for Innovation & Sustainability in Local Media"CISLM" researches and produces white papers on local news, news deserts, and more.
- IBISWorld Industry ReportsKey statistics, market characteristics, segmentation, industry conditions, key factors, key competitors and outlook for over 700 U.S. & international industries. Reports available as pdf and Excel.
Reports (40-60 pages) on- The Newspaper Industry
- Internet Publishing & Broadcasting (Alphabet, Apple, Facebook, Netflix)
- Cable Networks (Disney, NBCUniversal, Viacom)
- Television Broadcasting (Comcast, Fox, Sinclair)
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Email: parkadmin@listserv.unc.edu
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Instructions for accessing a resource from off-campus:
- Use the library link for the resource (from a research guide or the database list).
- Log in with your ONYEN and password when prompted.
- Search and research like you normally would.
From Former Students
About the Park Library
The Park Library is supported by the Hussman School of Journalism & Media. Read more about the Library's mission or about Roy H. Park.
We welcome the use of our collections and services by all students and researchers.
