Juul Labs Documents Collection for North Carolina: Juul Labs Business Plan and Organizational Mission

The presentation slides from when Juul Labs was starting and operating as the original company name, Ploom. The document was to share their strategic sales tactics, priority state markets, and the sales of the pod unit that delivered nicotine in their products.

The document shows presentation slides from Japan Tobacco International Group given to Juul Labs. The presentation outlines their 3-year plan from 2018-2021 to expand Ploom/JUUL sales nationwide.

This document shows a proposal given to the CEOs of Juul Labs for expansion into Bulgaria and the Southeastern European region because of the limited import taxes and restrictions on e-cigarettes in these areas. The countries were shown to have high spending and usage of tobacco products, forecasting JUUL product sales to be in the $4-10 million dollar range if entering their markets.

The slide deck shows their brand improvements from the start of the company to 2019 in brand design and marketing, their marketing and sales processes, continued product design vision, and key team members leading these efforts at Juul Labs.

The document shows a draft of a business plan and steps for Juul Labs to engage active duty military members to use their products, and for policymakers to add JUUL to the military/VA tobacco cessation program.

The slide deck contains 42 slides of data and discussion on JUUL usage, targeted states markets and their revenues, demand scenarios, and ways to target expansion.

The document shows the 7 Juul Labs Company values, written and presented to the team in 2019. The values discuss their mission-first goal for their organization, and the impact their work and products will have.

The slide deck shows the Juul Labs presentation given to potential investors with data on the "unprecedented success" of JUUL and the aims for smoking cessation through the use of JUUL.

This document shows a job description posted by Juul Labs for their VP of Business Transformation position. It provides a key example of how they were marketing their organization's mission and opportunity to improve public health to prospective employees.

The document provides revisions on Juul Labs 2019 mission statement from Breakwater Strategy, a boutique strategic communications firm. Their suggestions show how Juul Labs should be "improving the world's relationship with nicotine" versus "improving the lives of the world's adult smokers."

This shows brief email correspondence from members of Juul Lab's youth prevention team on addressing feedback from Altria that their mission was "tone deaf" to youth access and usage of JUUL.

This is a set of presentation slides from a research team at the University of Chicago that was given to Juul Labs for a research proposal for a randomized control trial for introducing JUUL to a population not previously exposed to Juul Labs products.