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Marketing & Market Research: Home

Purpose of Research Guide

This guide curates research and information sources for business. Use the side menu to navigate to relevant sources.

Want guidance?

  1. Email a business research consultant/librarian:
    Nancy Lovas, Davis Library:
    Kenan Flagler Research Librarian:
  2. Schedule a consultation appointment with a business librarian.

Market Data & Mapping (demographics, spending, and/or psychographics)

Market Research Handbook Series: Statistics Collections

Market Research Reports

International Data (demographics and consumer spending)

Other International Data Sources

Guides for Market Research

Business Research Consultant/Librarian

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Nancy Lovas
Davis Library