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Demographic & Market Research: Home

What is in this guide?

a piece of paper with multiple graphs, underneath a calculator and a pencilThis guide provides resources for doing demographic and market research in UNC's Hussman School of Journalism and Media.

Check out ...

  • Demographic Research - Find information about people, such as average age in Chapel Hill or number of college graduates in North carolina.
  • Market Research - Find information about specific markets, like fast food or publishing.
  • Statistics - Find U.S. demographic data, as well as data for government agencies, elections, and more.


image from SalFalko on Flickr

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Call only: 919-843-1842

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About the Park Library

The Park Library is supported by the Hussman School of Journalism & Media. Read more about the Library's mission or about Roy H. Park

We welcome the use of our collections and services by all students and researchers.

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