MEJO 531: Case Studies in Public Relations: Corporate, Non-profit & Industry Information

Researching Non-Profits

Guidestar
Information on non-profit donors, including form 990s. Free and paid versions.
Wise Giving Alliance
Information from the Better Business Bureau, who evaluate and accredit charities based on 20 BBB Standards for Charity Accountability.
Charity Navigator
Evaluations of charities in multiple categories, including finances, impact and results, leadership, and organizational culture.
Corporation Search, North Carolina Secretary of State
Find contact information as well as incorporation dates for local businesses. Annual reports filed with the state may be available.
Tax Information for Private Foundations
Information from the U.S. Internal Revenue Service (IRS) about what material private foundations need to provide the IRS. Lists requried filings by a private foundation; exemption requirements for 501(c)3 organizations; and more.

Statista
Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their Nonprofit organizations in the U.S. - Statistics & Facts. View online and download as Excel .
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.

Business Source Premier
Industry reports, company profiles, market research reports, SWOT analyses and more. Articles about thousands of companies.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Coverage: Varies widely.
Orbis
Information on companies, including financial and ownership information, and company and industry news and research.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
IBISWorld Industry Reports
Industry reports, covering over 700 U.S. industries. Reports include key statistics, market characteristics, segmentation, industry conditions, key factors, key competitors and outlook. Updated regularly.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.