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MEJO 531: Case Studies in Public Relations: Statistics & Public Opinion

Statistics

Statista
Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories. Available as pdf and download as Excel .
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.

SBRnet (Sports Business Research Network)
Sports and sporting goods industry market research, demographics, and industry news.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.

Simply Analytics

SimplyAnalytics
Includes demographic, consumer spending, market segment, and purchasing data. Sources include Mediamark, Simmons, the U.S. Census, and more. Create maps or download data into Excel . Free account required.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.

Free Data Sources

Free Data Sources For Your Next Project
Publicly data in multiple categories. Compiled by Jake Kilroy for Column Five Media.

NOTE Statista is included here - please refer to UNC's Statista subscription for even more free-to-you data!

Google Think Tank Search Engine
Search 300 of the U.S. and international think tanks. Think tanks are institutions affiliated with universities, governments, advocacy groups, foundations, non-governmental organizations, and businesses that generate public policy research and analysis.Some are partisan and some are non-partisan think tanks.
Access: No restrictions.

Census Data

Data USA
Demographic, economic, other statistical data, and data visualizations for towns, counties, states, and the United States. Includes graphics and ability to export data to CSV. Uses U.S. Census and other public data.

Social Explorer
U.S. and international data from 1790 to present. Data includes U.S. census data, Market Profile Data, and World Development Indicators from 1970-2015. Create maps or download data into Excel .
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.

Polls

Pew Research Center
Public opinion, research on population and demographic conditions and change.

Roper Center's iPoll
Start with iPOLL to search at the question level.
See also Roper/Express, which allows searching at the dataset level. National opinion polls back to 1935, both U.S. and some international polls. Holdings include Gallup, Harris Interactive, Pew Research Associates, ABC, CBS, Wall Street Journal and many more.

Many datasets are available for instant download in ASCII or SPSS format.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Coverage: 1935 -

Sample Poll Everywhere Question