MEJO 673: Advertising Campaigns: Simmons Insights
About Simmons Insights
- Simmons InsightsData on adult U.S. consumers includes attitudes and behaviors, media use, and buying habits. Covers a wide variety of products, brands and services.
Data includes consumer demographics (age, gender, income, etc.); consumer psychographics (behavior, attitudes); and buying and media habits. Create reports for marketing strategies, advertising choices, and other business decisions.
- Simmons Insight Help - Essentials55-page document from Simmons explaining details of their product.
Material from Simmons Insights
Simmons Insights used to be called Simmons OneView. Check out these guides about using Cross Tabs:
Citing Simmons Insights
This example assumes one has retrieved data or otherwise built a cross-tabulation using Simmons' adult survey (NHCS)
- MRI-Simmons (2018). Winter 2018 NHCS Adult Study 6 Month - Reissued 9/20/2018 [Data File]. Retrieved from Simmons Insights Database.
Edit the citation accordingly to indicate the survey year one has actually used and/or to reflect instances when the data or cross tabulation comes from a survey (i.e., study) within Simmons of those other than adults (such as the "Simmons Connect" studies). For example:
- MRI-Simmons (2018). Summer 2018 Simmons Connect Plus Study [Data File]. Retrieved from Simmons Insights Database.
(From "Simmons Insights (formerly Simmons Oneview)" on Communications Management - Research Guide at Syracuse University Libraries; used with permission.)
Using Simmons Insights (from Ohio University)
More about using Simmons Insights to create a demographic profile.
Creating a Cross Tab (from Ohio University)
More about creating cross tabs in Simmons Insights.
Tips on reading cross tabs in Simmons Insights.
Immeasurable thanks to Chad Boeninger, Head of User Services and the Business & Economics Librarian at Ohio University.
Administrative Notes about Simmons
Important information for faculty and students about Simmons Insights:
- A separate login & password is NOT required to access Simmons Insights at UNC. You do need a valid Onyen and password.
- The subscription is limited to five simultaneous users.
- If a sixth person tries to log in, they will receive a message suggesting they try later.
- In order to allow access for all users, please log out of Simmons Insights when you are done.
- You will be automatically logged out of the system after seven minutes of inactivity.
Because there are a limited number of simultaneous users, please do not wait until the last minute to start any assignment requiring Simmons Insight access!
Downtimes: Simmons Insights software upgrades occur on Wednesdays starting at 9pm ET. Access is restored as soon as possible, but Simmons reserves the right to keep the system offline until 6am ET the following Thursday morning. System maintenance is also performed the first Saturday of each month between 10am and 3pm ET.
(Adapted from Communications Management - Research Guide at Syracuse University; used with permission.)