Data on adult U.S. consumers includes attitudes and behaviors, media use, and buying habits. Covers a wide variety of products, brands and services.
Data includes consumer demographics (age, gender, income, etc.); consumer psychographics (behavior, attitudes); and buying and media habits. Create reports for marketing strategies, advertising choices, and other business decisions.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
What is in this Guide?
Resources for MEJO 673: Advertising Campaigns at UNC's School of Media and Journalism, including Simmons Insights.
Key statistics, market characteristics, segmentation, industry conditions, key factors, key competitors and outlook for over 700 U.S. & international industries. Reports are available as pdf and Excel .
Market research reports for Europe, the UK, and the U.S. Consumer goods, travel and tourism, financial industry, retail, and food & drink. Reports discuss market size and trends, market segmentation, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. 2001-present. See:
Business reports on countries, companies, markets and consumers. Covers 350 markets and 207 countries. Includes SWOT analyses, country briefings, and detailed industry reports.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. Coverage: Varies. Most data for past few years, some back to 1977.
Access: Students, faculty, and staff or AHEC users affiliated with UNC-CH with an AHEC Digital Library account may access from on- or off-campus, but must ALWAYS authenticate, EVEN when on-campus. Coverage: 1995-current