MEJO 673: Advertising Campaigns

Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories. View online and download as .xls..

Data on adult U.S. consumers includes attitudes and behaviors, media use, and buying habits. Covers a wide variety of products, brands and services.

Data includes consumer demographics (age, gender, income, etc.); consumer psychographics (behavior, attitudes); and buying and media habits. Create reports for marketing strategies, advertising choices, and other business decisions.

Reports on 700 U.S. industries. Reports include key statistics, market characteristics, segmentation, industry conditions, key factors, key competitors and outlook.

Industry surveys, financial information for thousands of US and global companies. Download company data to Excel . Historic stock prices for dates 1984 to present.

Business reports on countries, companies, markets and consumers. Covers 350 markets and 207 countries. Includes SWOT analyses, country briefings, and detailed industry reports.

Market research reports for Europe, the UK, and the U.S. Consumer goods, travel and tourism, financial industry, retail, and food & drink. Reports discuss market size and trends, market segmentation, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. 2001-present.

Note: Must create a free account with @unc.edu email to access Mintel.

Information on consumer packaged goods. More than one million SKUs for foods, beverages, health & beauty aids, household, pet and tobacco products from around the world.

Includes demographic, consumer spending, market segment, and purchasing data. Sources include Mediamark, Simmons, the U.S. Census, and more. Create maps or download data into Excel .

Data from the American Community Survey, the Decennial Census. Great, reliable information about people in the United States.

Advertising data for millions of brands across 11 media. Reports can be output to both PDF and CSV (for Excel use). Free password required. 1986-present.
Browse this pdf manual explaining how to use Ad$pender.