MEJO 673: Advertising Campaigns

Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories. View online and download as .xls..

Data on adult U.S. consumers includes attitudes and behaviors, media use, and buying habits. Covers a wide variety of products, brands and services.

Data includes consumer demographics (age, gender, income, etc.); consumer psychographics (behavior, attitudes); and buying and media habits. Create reports for marketing strategies, advertising choices, and other business decisions.

Key statistics, market characteristics, segmentation, industry conditions, key factors, key competitors and outlook for over 700 U.S. & international industries. Reports are available as pdf and Excel .

Reports (40-60 pages) on

• The Newspaper Industry
• Internet Publishing & Broadcasting (Alphabet, Apple, Facebook, Netflix)
• Cable Networks (Disney, NBCUniversal, Viacom)
• Television Broadcasting (Comcast, Fox, Sinclair)
• Radio Broadcasting (refers to online radio and podcasts)
• Internet Radio Broadcasting (Pandora, iHeartRadio)

Market research reports for Europe, the UK, and the U.S. Consumer goods, travel and tourism, financial industry, retail, and food & drink. Reports discuss market size and trends, market segmentation, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. 2001-present. See:

• Technology & Media and Marketing & Communications categories.
• Streaming Audio: US - November 2020
• Generation Z in the U.S.

See Industry Profiles on media industries. Go to research at top left (under building icon), then select Industries, then Industry Classifications, then Marketline on left.

then search for media.

Business reports on countries, companies, markets and consumers. Covers 350 markets and 207 countries. Includes SWOT analyses, country briefings, and detailed industry reports.

Information on consumer packaged goods. More than one million SKUs for foods, beverages, health & beauty aids, household, pet and tobacco products from around the world.

Includes demographic, consumer spending, market segment, and purchasing data. Sources include Mediamark, Simmons, the U.S. Census, and more. Create maps or download data into Excel .

Sports and sporting goods industry market research, demographics, and industry news.

Advertising data for millions of brands across 11 media. Reports can be output to both PDF and CSV (for Excel use). Free password required. 1986-present.
Browse this pdf manual explaining how to use Ad$pender.