SOCI 302: Fieldwork in Entrepreneurship

Industry reports provide a high level overview on market size, market share of competitors, trends and growth rates, operating cost structures, number of companies, and more. Content includes written analysis and statistics.

Use city/regional business journals to learn about the local economy and companies, industry trends, and more.

Search here to find competitors (other businesses) in your industry. Watch this video for a search example.

Use SimplyAnalytics to access demographic and consumer behavior data to discover your target customers.

An online data and mapping tool that enables government, commercial, non-profit and academic institutions to access data about communities and markets across the US. Use it for research, market studies, business planning, site selection, grant applications and impact analysis.

Provides web-based access to United States Census data from 1790 to the present, and to other U.S. and international data, with the ability to make tables and interactive maps easily or export data for analysis. Data include the most commonly used variables and geographies.

Market research reports about consumer industries. Learn who the customers are and what they care about.

Major source for academic journals, trade publications, market and industry research reports, company annual reports, dissertations, and working papers. Also contains country profiles and economic forecasts for most major economies.

Business Source Premier is the major source for scholarly, peer-reviewed journals covering all aspects of business; marketing, management, economics, finance, accounting, international business and more. Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

Database covering over 2500 journals in sociology, both theoretical and applied, and related disciplines including anthropology, economics, education, medicine, community development, philosophy, demography, political science, and social psychology. Articles in 30 different languages from about 55 countries.

A multidisciplinary database covering the journal literature of the social sciences; indexes 1,700 journals spanning 50 disciplines, as well as covering individually selected, relevant items from over 3,300 of the world's leading scientific and technical journals for anthropology, political science, history, public health, industrial relations, social issues, information science, library science, social work, law, sociology, linguistics, substance abuse, philosophy, urban studies, psychology, women's studies, psychiatry, etc.

All UNC Chapel Hill students now have full, year-round access to The New York Times, including smartphone, tablet, and browser access, thanks to a sponsorship from the University Library. For app downloads, visit NYTimes.com/mobile.

Access does not include e-reader editions, Premium Crosswords or The New York Times Crosswords apps. Pass users receive access to the New York Times archives, including five free articles from 1923 through 1980, per day; archive articles outside that date range are not subject to that limit. Digital access is available only during the time that our New York Times Site License is active.

Note: Students must click on "Create Account" and follow the instructions. To be eligible, you must register using your @live.unc.edu email account. Please allow up to a week for your registration to be processed.

Please consult https://guides.lib.unc.edu/nyt-academic-pass for additional information on using this resource.