SOCI 302: Fieldwork in Entrepreneurship: Home

Industry reports provide a high level overview on market size, market share of competitors, trends and growth rates, operating cost structures, number of companies, and more. Content includes written analysis and statistics.

Search here to find competitors (other businesses) in your industry. Watch this video for a search example.

Contains market research data and reports on consumer markets and products, demographics, consumer buying behavior and motivations, trends in global consumer markets. Many reports include Databooks with downloadable consumer survey data. U.S.-focused with some global coverage.

Provides detailed data and reports for international and consumer industries, including historic data from 1997 and market forecasts. Reports include market size, company and brand profiles and market share. Consumer information includes population trends, lifestyles, buying behavior. Export data into Excel. Great for international business.

Note: You will be asked to login. UNC affiliates only – no walk in access allowed.

Industry and market research reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations

Use SimplyAnalytics to access demographic and consumer behavior data to discover your target customers.

Access social, economic, health and demographic data about U.S. communities and markets in this online mapping tool. View data on map, in table or chart format, and download those data that are openly available. Reports provide a summary snapshot of an area: Community Profile, Community Health Profile, Rental Housing Report, and Housing Mortgage Report.

Provides web-based access to United States Census data from 1790 to the present, and to other U.S. and international data, with the ability to make tables and interactive maps easily or export data for analysis. Data include the most commonly used variables and geographies.

Market research reports about consumer industries. Learn who the customers are and what they care about.

Covers scholarly articles for all business subjects: marketing, management, economics, finance, accounting, international business, and more. Also includes financial data, MarketLine company profiles, Harvard Business Review articles, SWOT analyses, and more.

Customized Google search of 1200+ of the most important US and international think tanks. Think tanks are institutions affiliated with universities, governments, advocacy groups, foundations, non-governmental organizations, and businesses that generate public policy research and analysis.

Database covering over 2500 journals in sociology, both theoretical and applied, and related disciplines including anthropology, economics, education, medicine, community development, philosophy, demography, political science, and social psychology. Articles in 30 different languages from about 55 countries.

UNC Chapel Hill students, faculty, and staff now have full, year-round access to The New York Times, including smartphone, tablet, and browser access, thanks to a sponsorship from the University Library. For app downloads, visit NYTimes.com/mobile.

Access DOES include NYT Cooking, but does not include e-reader editions, Premium Crosswords or The New York Times Crosswords apps. Pass users also receive access to the New York Times archives (1851-2002) which includes 5 PDF downloads from the Times Machine per day via timesmachine.nytimes.com/browser. Archive articles outside that date range are not subject to that limit. Digital access is available only during the time that our New York Times Site License is active.

To set up your account: Please consult https://guides.lib.unc.edu/nyt-academic-pass for detailed directions on setting up your account.